Shopping Center Business is the leading monthly business magazine for the retail real estate industry.
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CENTER REVIEW 106 • SHOPPING CENTER BUSINESS • May 2017 R etail development today is trend- ing towards experience, placing a focus on local and specialty retail, unique food concepts and well-designed public gathering space. With its latest — and final — phase of retail development at The Domain in Austin, Texas, Endeavor Real Estate Group has added a heavy dose of local experience, including specialty re- tail with a focus on Austin-based tenants, a variety of chef-driven food concepts — many of which hail from the Lone Star State — and entertainment and gathering space. The Domain mixed-use development — which features buildings owned by both Simon and Endeavor Real Estate Group — is home to 1.8 million square feet of office space, four hotels comprising 775 rooms, over 5,000 multifamily units and roughly 1.8 million square feet of retail. "The first phase of The Domain is a highly successful, 720,000-square-foot re- tail phase anchored by Neiman Marcus and now Macy's," says Jeff Newberg, man- aging principal of Endeavor Real Estate Group. "We co-developed that first phase with Simon, and they ultimately bought out our interest. At that time, they also bought roughly 50 acres adjacent to the project, and developed a second phase, which is anchored by Dillard's and Dick's Sporting Goods and is pedestrian-only." The latest phase of development by En- deavor in partnership with Northwood In- vestors — entitled Domain NORTHSIDE — consists of 600,000 square feet of re- tail and restaurants, anchored by Whole Foods Market, Restoration Hardware and Nordstrom. Rock Rose, a 100,000-square- foot retail street within the development, brings in the local community by featuring predominantly Austin-based retailers and food and beverage destinations. "We felt like The Domain was un- der-represented in food, so one of our main goals with this latest phase was to bring in a great mix of dining options," says Newberg. "Food is so important to- day, and we've done that very successfully. For the new retail portion of the project, we really focused on emerging and first- to-market brands, as well as local retail- ers. It's been really exciting to see how the project has come together." A central theme for this phase of development was celebrating Austin — Adding Entertainment The final phase of development by Endeavor Real Estate Group at The Domain in Austin brings local flavor with specialty retail, dining and entertainment space. Katie Sloan Domain NORTHSIDE — the latest phase of development by Endeavor Real Estate Group at The Domain mixed-use development in Austin, Texas — features Rock Rose Street, a 100,000-square-foot space occupied by predominantly local retailers and restaurants.