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AIRPORT RETAIL 308 • SHOPPING CENTER BUSINESS • May 2017 shortening lease agreements to get rid of underperforming concessions. She points out that the airport authority at the Den- ver airport requires every concession to redo its space every five years. "Airports, in general, need to look se- riously at how every square foot is being used. If only a few passengers are using the space, then perhaps it needs to be re- considered," she says. Looking ahead, a significant trend for the future of airport retailing is what HOK refers to as "passenger flow intelligence." Readers installed in light fixtures can track passengers via their smart phones. This technological advancement has the potential to weigh significantly on reve- nue generation, improve operations and response time to emergency situations, says Coller. Analyzing passenger movement can help determine when and where retail spending is most likely to take place. Ac- cording to Coller, 10 extra minutes spent in security reduces an average passenger's retail spending by 30 percent. As technology advances, so too will the capabilities of airport retailing. Some airports already offer travelers the option of ordering food by phone and having it delivered to their gate lounge. SCB JOIN AMERICA'S LARGEST RETAIL POOL SUPPLY FRANCHISE! ©2017 Pinch A Penny, Inc. Actively Looking for Locations Throughout TX, LA, MS & AL! • Store Size - 2,000 - 2,800 Sq. Ft. • Neighborhood In-line Shopping Center • Comprehensive Marketing Program • Expert Training • IT & Operational Support • Automated Billing • Inventory Mgmt. System • Sales Reporting • Mobile Water Testing • Mobile Pool Service Software Seeking Viable Owner/Operators Who Want to Own a Swimming Pool Supply Store! Franchise.PinchAPenny.com PinchAPennyPoo l Follow us: This information is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. It is for information purposes only. If you are a resident of or want to locate a franchise in a state that regulates the offer and sale of franchises, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. The Chicago Midway International Airport has tasked Midway Partnership LLC with the redevelopment of its concession space.