Shopping Center Business

JUL 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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ARCHITECTURE July 2018 • SHOPPING CENTER BUSINESS • 39 lum has swung from boring and uninspir- ing department stores anchoring a center to vibrant and engaging public spaces as the new key to making a center work. Our clients want beautiful lawns for mov- ie nights and yoga with restaurants that spill out into these spaces, because they know these sorts of qualitative places are putting them on the map and making their center the cool place to be. It helps that the increase in sales per square foot are soaring through the roof. A key element to any green space is creating critical mass and proper tenant mix to help activate the green space." OMNIPLAN worked on designs for Baybrook Mall in Houston and La Plaza Mall in McAllen, Texas, that incorporate public spaces as anchors. Viewing a center as a consumer also helps many architects and designers put the center into context as part of a lifestyle. At Federal Realty's The Point project in El Segundo, California, Architects Or- ange worked with landscape architect Lifescapes to create a number of public areas. At the center, the retail tenants fo- cus onto a large outdoor gathering area with a large lawn, fountain and enhanced seating zones. The developer was still able to capitalize on retail opportunities with food and beverage kiosks. A children's play area was also incorporated. "We definitely are seeing a greater trend toward these spaces that incorporate good urban design and place-making practices into all different types of retail projects," says Wilden of NELSON. "The idea of that is to drive people who want to stay longer at the project but also come back and revisit the project more and more often. And we need to have these com- ponents. They can't just be afterthoughts. HTH Architects is the design lead on the Grandscape Project for Nebraska Furniture Mart. In coordination with executive architect, Merriman Anderson Architects of Dallas, and Barnycz Group, HTH is creating this 21st Century "living room" in The Colony, Texas. Rendering courtesy of HTH Architects

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