Shopping Center Business

JUL 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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Page 48 of 69

ARCHITECTURE July 2018 • SHOPPING CENTER BUSINESS • 45 Architects and designers are insistent that design be scaled to the space. Even in smaller centers, they are seeing owner clients request amenities designed in as part of the center; owners are no longer relying on coffee shops and grocery stores to provide the sense of place. "It is important to 'right size' the space of a variety of programmed activities," says Ken Smith, partner at Architects Orange. "This can challenge smaller developments that may not really have adequate space for a seasonal ice rink. At the Vineyards of Porter Ranch for Shapell Properties we added a large area grassy meadow to offer the ability to show movies or concerts in the park as well as abundant space for the Christmastime ice rink and a large holi- day tree location. Whether such amenity spaces are enhanced with wider prome- nades, walkways with unique furnishings or conversation areas with fire-pits, scaled gathering areas are becoming more of an asset to success despite the maintenance cost factors." The design that starts at the center level is also being carried through at the tenant level, especially by tenants who often an- chor a center. Boise, Idaho-based CSHQA has done a lot of work with Whole Foods as it expands into the mountain states and has seen how the retailer carries a theme throughout its stores. "Virtually every Whole Foods we have designed, from Denver Union Station and Kansas City, Missouri, to Frisco, Colora- do, and Boise, Idaho, includes welcoming public spaces along one and sometimes two sides," says Patty Norberg, director and managing architect at CSHQA. Nor- berg cites amenities like seating, umbrel- las, plantings, green/living walls, space for dogs — with grass and water stations — and bike racks with repair units. As well, seasonal food, flowers or decorative items are often featured near the entries. "Retail owners are looking for spaces with a human scale including custom designed chairs and tables, comfortable seating spaces, and electronics power and data ports," says Norberg. "Restaurant owners are including more choices for foodies in search of local fare along with local taps for beer and wine. With fire- places, lighting and sound systems, these spaces feel like hanging out on your own back patio or living room." Beyond that, many owners have begun to create developments that target spe- cific populations that can be adapted to different communities. KTGY's R+D Studio has also developed "Next Steps," an urban high-rise develop- ment, serving the range of needs of older adults. By integrating luxury amenities and convenience retail, seniors can have everything they need in close proximity. A pet spa, makerspace, and children's daycare at the street level encourage res- idents to stay connected with their com- munity. With facilities providing options for independent living, assisted living, and memory care, Next Steps allows seniors to stay integrated within their communi- ty, remain close to friends and family, and live in a walkable neighborhood through life's changes. With mixed-use projects, the integra- tion must go further to realize the use that each part of the property will bring. Design must foster the relationships Deconstructing The Big Box T H O U G H T D E S I G N I N S P I RAT I O N A RC H I T ECT U R E P L A N N I N G M I X E D U S E PROVO TOWNE CENTRE Provo, Utah Brixton Capital

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