Shopping Center Business

JUL 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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ARCHITECTURE 48 • SHOPPING CENTER BUSINESS • July 2018 among all uses. Noel Cupkovic, principal, at CUPKOVIC Architecture, was faced with this challenge when conceptualizing the master plan for Celebration Pointe in Gainesville, Florida. With the first Class A office space in many years and a new retail and entertainment center, the prop- erty had a lot of positives, but the architect and developer wanted to ensure flow be- tween the uses. "We organized the development around an active pedestrian walking and gathering space connecting the major anchor tenants within the project," says Cupkovic. "We also created a 'Tech Park,' located in the center of the development, surrounded by the hotel and office uses, designed as a technical respite for daytime office users with Wi-Fi and shaded sitting areas, as well as a place for potential wed- ding ceremonies as part of the amenities provided by the hotel. The east side of 'Tech Park' serves as a valet/concierge for the development and extends further to another green space, designed to be barricaded off for special events." Center owners are also creating place- making through temporary draws, like special events that have a limited run, or with pop-up retail and restaurant programs. "Curated and pop-up spaces are a dy- namic way to foster excitement in a shop- ping environment," says HFA's Allevato. "Trendy and emerging pop ups offer the customer diversity and variety. Carl Tash of Starwood Retail recently told me about a program they developed called 'Battle of the Pop-Ups;' an extraordinary program to create a short-term, rent-free environ- ment for showcasing pop-up retailers of tomorrow. It's a great program that builds excitement in a buzz-worthy way support- ing new and exciting trends in retail." "Flex spaces, or pop-up areas, are be- coming a prevalent design feature in the projects we are planning," says Kevin Zak, Dorsky + Yue International. "These are well-situated spaces, specifically de- Celebration Pointe, a 130-acre mixed-use development located in Gainesville, Florida, was designed by CUPKOVIC Architecture. Rendering courtesy of CUPKOVIC Architecture

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