Shopping Center Business

JUL 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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ARCHITECTURE July 2018 • SHOPPING CENTER BUSINESS • 49 signed to allow for temporary tenants. In retail, we provide an unbranded high- end finished space with ample power and lighting to allow for tenants to quickly use the space. In restaurant settings, we sim- ilarly offer flexible, small-scale spaces in food-hall atmospheres that can be quickly tenanted and re-tenanted." Smaller tenants can be more flexible, not only in terms of space, but in merchan- dising and service. If something doesn't work, these tenants can easily change. "Pop-up retailers are more willing today to try different ideas," says Roy Higgs, president of Annapolis, Maryland-based Roy Higgs International. "The days when you walk through the mall – seasonally they would fill up the malls with these little kiosks that sell costume jewelry or telephones and all kinds of odds and ends of food products like juices, I think that's going to be a thing of the past quite frank- ly. You're going to see a lot more of focus on those kinds of collections of retailers in a more permanently designed area." Many architects and center owners have begun comparing built retail envi- ronments to live theater, in that the pro- gramming is always changing, the set is always changing, but the basic structure remains the same. The stage mentality cre- ates a lot more flexibility for placemaking in retail and entertainment. "In an environment that's much more conducive to enjoying those kinds of tem- porary tenants, I come back to the word 'theater,'" says Higgs. "There's no doubt in my mind that the background to every- thing we're speaking about here is theater. That's really what it's all about. We have to keep the theater refreshed, keep it new. The more progressive developers are pushing for these kinds of places now. We are delighted to create them." BREAKING BOXES Part of becoming more flexible means that some things have to change. With department store closures on the rise, a number of center owners have found themselves buying closed boxes, as well as 2nd and PCH in Long Beach, California, was designed by Architects Orange, and offers 218,370 square feet of retail and restaurants. Rendering courtesy of Architects Orange

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