Shopping Center Business

JUL 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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ARCHITECTURE 52 • SHOPPING CENTER BUSINESS • July 2018 design and leasing," says Higgs. "It's crit- ically important. It always has been from our standpoint, but more and more that is very much a creative project between the two." Architects are taking a close look at many projects and mall redevelopments to see what is and is not working as they help reinvent retail. "Looking to our past mistakes of retail design helps inform our future," says Fast of OMNIPLAN. "Take a look at the exte- rior walls of older department and anchor stores. Inwardly focused buildings lacking daylight, views and engagement with the surroundings is one of the core reasons we de-mall. It has become less about the design of the elements and more about the design of the spaces between the buildings. Creating a core and shell build- ing that engages with the landscape, hard- scape and context that gives the retailer the opportunity to be the focus results in a more dynamic building." Many center owners are taking such an opportunity to think about the future of the mall, and how it can best fit the community and multiple audiences. That often means redevelopment on a larger scale, including conversion to a mixed-use center. "As enclosed regional malls are convert- ed into outdoor shopping destinations, designers have the opportunity to fully integrate the revitalized shopping center into the surrounding pedestrian-oriented urban fabric and streets," says Perkowitz. At Provo Town Centre in Provo, Utah, the closure of an existing big box led to KTGY working with the develop- er to reposition the entire center. The first phase will transform the existing 134,000-square-foot box into creative of- fice space and four to six restaurants and retailers. "These spaces open onto a new land- scaped plaza creating a connection to the center's entrance rotunda, which has been redesigned to maximize the view of the sky and mountains," says Perkowitz. "Further plans include adding a hotel and reimagining underused portions of the site as sports fields in the summer and an ice rink in the winter." In urban areas, big boxes are also be- ing redeveloped into multi-purpose proj- ects. In Chicago, NELSON retrofitted a four-story former Sears department store into a building that has multiple uses and tenants. (See rendering on p. 26) "In some cases, the idea of demolish- ing space and rebuilding it in some other fashion is the best way to go," says Wilden. "The main thing was to turn this four-sto- ry building, which has the presence of a concrete bunker. It has a few entrances, but it's mostly an opaque box. Our goal was to keep the first level space and con- vert that into a couple of really good ten- ants, grocers and perhaps a high quality fitness club and then open the walls up of that space to add a lot of transparency but really animate the streetscape in the neighborhood. This will transform what the property does within the neighbor- KTGY is working on reimagining a 134,000-square-foot anchor space at Provo Towne Center in Provo, Utah. Plans call for deconstructing the big box into four to six restaurants and retailers. Rendering courtesy of KTGY Architecture + Planning Oxígeno by JERDE will feature residential, industrial and retail space with recreational green areas for the community. Rendering courtesy of JERDE

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