Shopping Center Business

JUL 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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ARCHITECTURE 56 • SHOPPING CENTER BUSINESS • July 2018 hospitality that help create an even more exciting environment," says Carusi with Cooper Carry. While getting rid of parking altogether isn't possible in many markets, looking ahead to what may be, is. "We are working to future-proof our centers to stay ahead of a fast-evolving sector. A great example is that we are now making the ground floor parking convertible to retail spaces. This allows landlords to densify as parking demands reduce due to ride-sharing and autono- mous vehicles," says Zak with Dorsky + Yue. "Another great example is concierge pickup zones. Similar to a valet drop, we create spaces where people's goods are collected and dropped straight into their car. This is great for people not wanting to carry bags as they continue to shop and dine, or for people who want a quick pick- up location for their online purchases." Westfield has incorporated an Uber lounge at Century City and has incorpo- rated technology within its parking areas to let visitors know how many spaces are available, and where those spaces are. While that is secondary to parking itself, it is about making the center more con- venient to visit. "Parking is a major influencer within the retail world and the code requirements for restaurants make it more and more difficult to build the density that many of these mixed-use developments strive for," says Fast with OMNIPLAN. "We are look- ing at creating adaptable parking garages at retail sites for the inevitable future of autonomous vehicles and ride sharing. This means making greater floor-to-floor heights mainly on the ground floor and designing garages with flat floor plates and speed ramps pushed toward the perimeter of the garage, making future conversion more feasible. Ultimately, garages with flat floorplates and greater floor-to-floor heights are safer and more comfortable for users, so it's a win for the present and the future." TECHNOLOGY While you might not think that tech- nology is having a positive impact on the physical retail environment based on to- day's headlines, its impact is benefitting centers and consumers. On the center side, affordable LED display technology has enabled everything from advertising to touch screen directories to easier way- finding and parking. On the consumer side, social media is impacting how own- ers position their centers, and what they are asking designers to create inside and outside properties. "Finally, the retail experience is evolv- ing with technology: From the traditional box-like internal retail experience versus the new virtual and limitless experience created by technology — shopping trans- actions can now take place anywhere there is Wi-Fi," says Jerde's Oka. "The use of technology, LED screens, lighting, colors, landscaping, seating, sig- nage and architectural elements all play a part in enhancing the customer expe- rience," says Perkowitz. "Developers are also pursuing tenants that offer experi- ences such as rock climbing, kids enter- tainment, fitness, health spas, skydiving, escape rooms and virtual reality." At 2nd and PCH in Long Beach, Cali- fornia, Architects Orange incorporated a large interactive LED screen in the central plaza to show movies and support pro- grammed activities for client Centercal Properties. HTH Architects is the design lead on the Grandscape Project for Nebraska Furniture Mart. In coordination with executive architect, Merriman Anderson Architects of Dallas, and Barnycz Group, HTH is creating this 21st Century "living room" in The Colony, Texas. The ap- proximately 2 million-square-foot project creates a common area that has multiple activities and zones for the North Dallas population and beyond. "The project puts people on display, and technology is integrated into pylons, jumbotrons and art installations. Shop- pers' hand held devices can access the project to help find products and drive sales," says Tweed of HTH. "We are all very excited because it is a project that not only is informative and changeably programmable, but it will also be 'mo- ment making' and romantic in concept. We can create fun and passionate designs that are fully integrated with technology, graphics, signage and landscape. Technol- ogy and architecture must not be thought of as separate entities. We must be well versed in 'moment making' where the shopper can receive his technology hand- held device 'fix' in a project that has the versatility for ever changing programming requirements. Spaces must be thought- fully designed to be large enough for the numbers, yet intimate enough to create the moment of memory. Local entrepre- neurs are key to delivering authenticity and branding." Social media has become a big driver Steelpointe Harbor, a retail center located in Bridgeport, Connecticut, was designed by CUPKOVIC Architecture. Rendering courtesy of CUPKOVIC Architecture

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