Shopping Center Business

OCT 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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EASTON TOWN CENTER 78 • SHOPPING CENTER BUSINESS • October 2018 add 300,000 square feet of new Class A office, approximately 230,000 square feet of retail and a new 135-key boutique Aloft hotel. Among the new office tenants is a new corporate headquarters for a Colum- bus-based company. "We view this as a natural extension of Easton: a new component that not only gives Easton the on-site residential op- tion people have been clamoring for, but also really allows us to introduce some outstanding new restaurant and enter- tainment brands," says Anne Mastin, ex- ecutive vice president of retail real estate at Steiner. Two large home furnishing retailers are slated to occupy space in the new district, as well as new dining destinations and a soon-to-be-announced bowling concept. The list of new restaurants includes at least seven new food concepts, a signif- icant independent microbrewery, three smaller restaurant and bars, a coffee shop and an 8,000-square-foot contemporary restaurant. "Few, if any, regional projects can match our selection and overall F&B business volume," says Mastin. "We know how important dining and entertainment are to our guests, and we are confident that the Urban District will only strength- en Easton and add connectivity to the Gateway." Easton has also long been celebrated for its abundant and engaging public and community spaces, and the Urban Dis- trict will introduce another impressive public space, with the addition of a new town square. The new square will provide an ideal space in the north end of the center for concerts, special events and other programmed activities and enter- tainment. "In terms of how visitors move through the space, this will feel like a part of Easton that has always been there," says Mastin. "It's a kind of natural connective tissue; another step forward for a project that has evolved organically over time." The design aesthetic for the new dis- trict will be a natural iteration of Easton's Americana-inspired origins. "Easton Urban District will feel like an updated warehouse district — a place that brings in elements from iconic places like Soho, the Flatiron District or the Meat Packing District," says Mastin. The result will be a mixed-use neighborhood with its own distinctive look and feel that still fits seam- lessly in with Easton's existing design. Site work and road alignment is current- ly underway, and Easton Urban District's retail component is expected to be com- pleted and operational by fall 2019. Office and residential building will open a few months later in 2020. While Easton hasn't formally announced new tenants yet, a long list of announcements is expected for the near future. Perhaps most intriguing of all is the fact that the first residential piece, set to be ready for occupation in spring 2020, is just the start of Easton's larger planned residential expansion, which will also in- clude two new branded hotel properties that are slated to roll out over the next five years. "This is just the natural continuation of one the country's iconic mixed-use prop- erties, with more to come," says Mastin. SCB CLASSIFIED MALL COMPACTORS NO COST TO MALL DEVELOPERS FAIR SHARE DIRECT TENANT BILLING For Rubbish Removal A 20 year history of serving • • • • • • • • MALLS• • • • • • • • OLYMPIC MALL SERVICES A division of Olympic Compactor Rentals, Inc. Chip Panciocco 1-800-722-5371 PROFESSIONAL SERVICES ACCOUNTING, AUDITS Retail Tenant Sales • Compliance • Restaurant • Specialty Examinations United States • Canada • Caribbean Phone 985.626.9979 • 800.999.LAMY • Fax 985.626.9943 E-mail: ARCHITECTURE/DESIGN For classified advertising information, please contact Barbara Sherer (404) 832-8262

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