Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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98 • SHOPPING CENTER BUSINESS • MAY 2015 R E T A I L R E V I E W under the brand names Airkix, SkyVen- ture and Freezone, while the primary brand moving forward in the U.S. will remain iFLY. Recent openings include Stonebriar Centre in Dallas; Rosemont, Illinois, near the Chicago O'Hare Air- port; and Park West Plaza Tukwila in Seattle. New locations will be opening soon in top-tier markets, including in Portland, Oregon; San Antonio, Texas; Ontario, California; San Diego; Sacra- mento, California; Yonkers, New York; King of Prussia, Pennsylvania; Overland Park, Kansas; and Paris, France. iFLY attracts more than 150,000 visi- tors per year to a site and the surround- ing communities, and features landmark building designs that become the center- piece attraction to the area. New facilities have all-glass flight chambers, essentially a large fish bowl with a 360-degree view for spectators. This unique attraction offers almost nominal risk for a shopping center at iFLY's capital expense and brings cus- tomers from an hour to two hours' drive time, according to Miller. "We're only going to build one facility in a mid-size market and two to three, at the most, in really large markets," he notes. And because iFLY focuses on flight rather than food or beverage offerings, iFLY is a strong complement to restaurant and other leisure offerings in a shopping center, says Framel. "We all know that a lot of retail is go- ing online," he says. "Flight is never going online. Retail centers need something that drives interest and visibility to their loca- tion and gets people excited, and that's what iFLY does." SCB The airflow in iFLY's wind tunnels is wall-to-wall, making it impossible for a person to fall and safe for all ages. Follow success…to Hemet. With available sites, growing population (over 80K), rising household incomes and the center of a trade area of over 150,000 customers, Hemet is right for you, right now! To join those who've found success in Hemet and learn more about opportunities in Inland Southern California, the Nation's most powerful market, contact the City of Hemet, Offce of Economic Vitality at 951-765-2308 or Location, Population & Cooperation HEMET, CA

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