Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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C E N T E R R E V I E W 116 • SHOPPING CENTER BUSINESS • MAY 2015 daily. Positioned in the heart of Gaines- ville's most active retail corridor, Celebra- tion Pointe is set to deliver a combination of retail, restaurant, residential, hospital- ity, and office uses that are unmatched in the market. According to the project's website, the project will be anchored by Bass Pro Shops and a state-of-the-art 10-screen Regal Cinemas luxury theatre, Celebra- tion Pointe will feature approximately 400,000-square-feet of entertainment, specialty retail and restaurants. The proj- ect also includes roughly 300,000-square- feet of Class-A office space, including the new corporate home of transportation software giant Info Tech. A 120-plus room Hotel Indigo will introduce the area's first branded boutique hotel ex- perience. When completed, the project will also boast a mix of approximately 1,000 multifamily first-to-market residen- tial units. While Celebration Pointe is poised to become the largest — and most dynamic destination in Gainesville's rapidly ex- panding commercial landscape, the proj- ect's true value will likely be measured by its significant regional impact. When completed, Celebration Pointe will not only have the type of tenancy and criti- cal mass to draw from an extremely large trade area but it will also arguably be the largest mixed-use development between Orlando and Jacksonville. That status as a regional powerhouse, says Conti, comes not just from the project's size, but from its ability to fill a need and a want for something different. "Celebration Pointe will fill a niche as the one and true experi- ential type project that has been conspicu- ously absent from the region," he says. "The response to the project has ex- ceeded our expectations," Conti explains. "Celebration Pointe's uniqueness simply cannot be replicated in this market. The high visibility, multiple access points and location along the I-75 corridor are signifi- cant. Add to that the immediately adjacent 100-acre conservancy, miles of walking and biking trails, as well as a major em- phasis on sustainability and multi-modal transportation and it will be challenging to find anything quite like Celebration Pointe anywhere else in the country, let alone Florida. This project will shine a much broader light on an already growing market." SCB In addition to retail, Celebration Pointe also includes roughly 300,000-square-feet of Class-A office space. A Lot To Gainesville F rom recognition as one of the "10 Cities with the Fast- est Growing Incomes in America," to Forbes Magazine calling it one of the "Best places for business and careers in Florida," to a number of appearances on Best Places to Live lists, the accolades have been piling up for Gainesville, Florida. It is clear that Gainesville is more than just a Florida highlight — it is one of the Southeast's most dynamic up- and-coming cities. That dynamism and growth will drive Celebration Pointe's long-term success. Gainesville's high quality of life and entrepreneurial DNA have attracted a large number of successful startups and rapidly growing tech companies, and the city's robust business climate is a clear strength. Gainesville is also home to the University of Florida — the nation's 8th largest public university — in addition to a well- established and nationally recognized health care industry. Celebration Pointe is located just two miles west of the university and just minutes away from a hub of hospitals and health care facilities that includes UF Health Shands Hospital, the Malcom Randall VA Medical Center and the North Florida Regional Medical Center. Gainesville is not only a great place to grow profession- ally, but also to live and play as well: protecting and enjoy- ing the region's abundant natural resources and wildlife and engaging in outdoor activities and active lifestyles is heavily woven into Gainesville's social fabric. With that in mind, Celebration Pointe has made conservation, connec- tion and access to those natural spaces a design priority. Celebration Pointe will connect the more than five miles of outdoor trails that wind through the project directly to those surrounding conservation areas — as part of an expanding network of more than 40 miles of off-road trails that wind through 800-plus acres of nature preserves and conserva- tion areas. Remarkably, roughly 100 of the project's 225 acres of land has been set aside as a dedicated community conservancy. In a city known for innovation and excellence in aca- demics, technology, business, health care, and sustainability, Celebration Pointe stands out as both an extraordinary new community resource and a symbol of everything — and everyone — that Gainesville represents.

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