Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

Issue link: https://shoppingcenterbusiness.epubxp.com/i/502572

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140 • SHOPPING CENTER BUSINESS • MAY 2015 E S S M A Y 2 0 1 5 Profles written by Amy Bigley Luxury, food-and-drink, and entertainment are reinventing the movie theater business. Here's a look at six strong theater chains who are expanding to centers across the country. Theaters Break The Mold M ovie theaters and shopping centers are a natural fit. Both were started around the same time, and their audiences seek the same goal: entertainment and socialization. Movies help draw visitors, and the shopping and dining that a retail atmosphere creates is beneficial to movie theaters, who want their guests to have complementary reasons to visit. The theater business has reinvented itself over the last few years. Instead of building larger multi-screen cinemas, theaters are focus- ing on smaller, more intimate venues with fewer seats. Many are making a luxury experience their prime focus, while others are looking to food and beverage offerings to entice viewers. Some players are concentrating on both, offering separate restaurants and a higher end experience. Shopping Center Business spoke with a number of movie theaters who are changing the exhibition industry by creating new theaters and dining experiences. We profile six theater companies on the following pages. Cobb Theatres III LLC Cinépolis USA Harkins Theatres iPic Entertainment Studio Movie Grill Cinemark USA

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