Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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156 • SHOPPING CENTER BUSINESS • MAY 2015 B rian Schultz developed the concept for in-theater dining in 1993 and formally founded Studio Movie Grill (SMG) in 2000 from a passion to see movies in a different way. After a stent in Washington, D.C., working for U.S. Senator Arlen Specter, Schultz refocused his desire to change the world and make a difference. "My original idea evolved into this concept of opening hearts and minds one story at time," says Schultz. "And that's our dif- ferentiator, we really focus on the concept that Studio Movie Grill exists to open hearts and minds one story at a time, and we do that through film, great food and a fun experience." Schultz's passion for changing the moviegoer's experience sprung from personal experience; he had always loved going to the movies, but he didn't like the actual experience. So he set out to change that with Studio Movie Grill. The company focuses on developing in communities that are underserved and in need an excellent theater. Generally con- sidered an entertainment anchor for a project, an SMG theater has more than 500,000 visits per year, attracting an upscale demographic of adults and families. With 20 locations in 10 states, Studio Movie Grill has been a pioneer with the in-theater dining for first-run movies since its foundation in 1993. And it's continuing to expand with five new locations this year. "We have a lot on our plate as development goes, and we're really enjoying it as we continue to serve the markets that want us to be in them," notes Schultz. Studio Movie Grill Upper Darby, the company's first Penn- sylvania location, is slated to open second quarter this year at 55 S. 69th St. in Darby. Targeting an upscale demographic, the 37,103-square-foot theater will feature a premium bar and lounge, nine screens with enhanced Dolby sound systems and Christie DLP powered projectors, along with QSC speakers and Masterimage 3D systems, and VIP seating for 1,475 guests. Opening this summer Studio Movie Grill Simi Valley is the company's first location in Southern California and the second SMG in the state. Located at 1555 Simi Town Center Way, the theater will anchor Alberta Development Partners' Simi Val- ley Town Center, a 637,728-square-foot shopping, dining and entertainment center. Scheduled to open in third quarter, the 41,311-square-foot theater will feature nine screens and VIP seating for 963 guests. "It's a really great situation; Simi Valley Town Center is an open-air lifestyle center that's really in need of a huge infusion of energy and traffic," says Schultz. "It's a great location and area, but it's never really taken off in the way that it could. We're so excited to work with Alberta to be the anchor that draws the energy and attendance for the center." The company is opening three locations in Texas. A 12-screen theater, with more than 1,500 seats, will anchor the Village At Cumberland Park in Tyler, Texas, upon its opening in April; the 11-screen, 1,280-seat SMG The Colony will be the company's ninth location in the Dallas/Fort Worth metro area when it opens in the third quarter; and a 12-screen SMG Pearland is opening in Houston in the fourth quarter of this year. While in-theater dining is an increasing trend in the theater industry, Studio Movie Grill distinguishes itself with 100 percent in-theater dining by bringing an upscale client base with full- service in-theater dining. Studio Movie Grill

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