Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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206 • SHOPPING CENTER BUSINESS • MAY 2015 clude Jazmin Spa, CVS/pharmacy, Car- riage Cleaners, Solar Dimensions, Pink Barre and Orangetheory Fitness. "Fantastic neighborhoods surround this site, and the restaurants have done a good job of drawing the neighborhoods out at night," says Bonner. "At lunch, we are busy because of the students and near- by employers. The General Muir really helped us become a dining destination." The restaurants at Emory Point are especially popular, not only because of their food, but because of their design. Each restaurant was positioned so that it has outdoor patio seating that takes advan- tage of Atlanta's mild climate, as well as the prominent skyline views of downtown Atlanta, which lies about five miles to the southeast. Phase II of the project will have 40,000 square feet of retail and 307 apartments. In the second phase, multifamily units will be located on the ground floor of one building. When the second phase is complete, there will be 120,000 square feet of retail, with about 750 apart- ments. Phase II will be anchored by Earth Fare, a spe- cialty grocer, with a 24,000-square-foot store. The store will open this summer, along with a handful of small, local retail- ers, and several more restaurants. "We believe that Earth Fare could end up being the main grocery store for a lot of nearby residents," says Bonner. "With that comes multiple weekly trips and a new awareness of Emory Point." For Asheville, North Carolina-based Earth Fare, its store at Emory Point will be one of the grocer's first in an urban market. "They see this as an opportunity to open an urban project that will help it get its foot in the door in other markets that are underserved," says Bonner. "Earth Fare is planning on this being a show- case store, not just from a merchandising standpoint, but from an operations per- spective. Everything, from the placement of the chillers to the loading docks, has been well thought out." Cousins has brought on a full time retail marketing director to help get the word out to the community about the center, and its new merchants. That has resulted in signature community events being held at the project and increased communica- tion with existing merchants. Among the events have been outdoor movie show- ings, holiday shopping events, local farm- er's markets and new this spring, a series called Pop-Up Wednesdays for lunch guests featuring local, market-style ven- dors. As a result, sales have increased and tenant morale is buzzing with anticipation of newer merchants and more events. "Cousins has a long history in retail de- velopment, and we are merchandisers at heart," says Bonner. "We go so far out of our way not to duplicate retailers and even restaurant menus. That's one of the reasons that Emory Point has been successful: every merchant has its niche. There are not two pizza parlors or two Asian concepts." The first phase of Emory Point sits along Clifton Road in Atlanta on land owned by Emory University. The project is located across from the headquarters of the Centers for Disease Control and next to the Emory University campus. Restaurants, like local chains Marlow's Tavern (on left in photo) and Tin Lizzy's Cantina (right in photo), enjoy the traffic created by neighborhood residents, students and the daytime traffic working at Emory University, CDC and other nearby businesses. Multiple Opportunities - NOW AVAILABLE! Restaurant, Retail, Bank, Hospitality, Shopping Centers, and more BROKERAGE DEVELOPMENT TENANT REPRESENTATION ASSET MANAGEMENT INVESTMENT SERVICES CONSTRUCTION SERVICES Block & Company, Inc., Realtors | 605 W. 47th Street, Suite 200 | Kansas City, Missouri 64112 | 816.753.6000 | For Information Contact: DAVID M. BLOCK | SALE-LEASEBACKS REO DISPOSITIONS KANSAS CITY'S PREMIER COMMERCIAL REAL ESTATE COMPANY We bring over 65 years of industry knowledge and experience to the table.

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