Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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222 • SHOPPING CENTER BUSINESS • MAY 2015 information from our center marketing staff. Our regional centers are clearly an amenity to visitors to the region for shop- ping, offsite dining and entertainment. SCB: What are new ways Irvine Company is reaching its broad range of customers? Moore: We try to think outside the box in our outreach, integrate our retail cen- ters and give our sponsorship partners the broad reach they are seeking. At Irvine Spectrum Center we created an exclu- sive online restaurant delivery program for surrounding office and apartments called SpectrumDiningEx- press. Through this program a customer can order online from select restaurants and the food is delivered directly to their office or apartment with min- imal delivery fee and no minimum order. It's a pilot program that's seeing solid suc- cess. Fashion Island's Lululemon and Ath- leta in Newport Beach host yoga classes on the lawn at some of our apartment homes. We also host private VIP events for our office and apartment communi- ties. This last holiday at Irvine Spectrum Center they were invited to a preview of our Disney Magical Holiday Lights tree, sponsored by Disney. It drew over 1,500 office workers and apartment residents and many used their exclusive offers to stay and shop our stores for holiday. At The Market Place we hosted a tree light- ing for the office and apartment commu- nities — kicking off our first tree lighting of three trees, decorated by the NHL's Ana- heim Ducks. Over 900 people attended to meet the Ducks' players and enjoy the season. At both events the surrounding restaurants saw a 50 percent increase in sales and attendees stayed to shop. SCB: Even though Irvine is in many markets where it owns the non-retail real estate as well, what can other owners of re- tail properties learn from its experience? Moore: Any landlord can build relation- ships with the surrounding community. Find out who the largest owners of office or apartments are in your community and build a relationship. They are all looking to retain their tenants and offer something that's exclusive that helps promote their project. Neighbor landlords will gladly embrace it. Conversely, retailers and res- taurants within a center must do their own homework and learn about the opportu- nities in their communities. Participating in local activities builds a bond that is invaluable. Retail brings the life, activity and vibrancy to our communities. SCB The Market Place in Irvine, California, hosted local office workers and apartment communities at a private VIP tree lighting featuring NHL Ducks' players and mascots. • Balance Sheet Lender • 100% In-House White Glove Service • Specialized and Middle-Market Focus • Better Than a Bank Your One-Stop Balance Sheet Lender Bridge Loans Bridge-to-Perm Loans Going to ICSC RECON? Visit Booth SF-29 in the Finance Pavilion to fnd out which of our commercial mortgages fts your needs. 877.577.5055 ● • Highly Customized Loan Structures • Non - Recourse • Institutional Backing • Responsible Lender, Not Loan to Own Permanent Loans Note Purchase Loans

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