Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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246 • SHOPPING CENTER BUSINESS • MAY 2015 our people love to shop. In the Plaza Del Caribe market, we make sure that we provide that extra incentive for our customers to get them out and into our shopping center." A multi-faceted marketing and com- munity program aimed at creating a one-to-one relationship with the centers' customers augments the shopping expe- rience. 'The Center of it All (El Centro de Todo),' the branding theme for Plaza Las Americas, is more than just a phrase we put below the logo," says Lorraine Vissepo, director of communications for PLA Holdings. "The centers house more than 100 community groups a year, as well as very active programs surround- ing merchandising seasons and knock-out Christmas programs designed to draw traffic and support our retailers," she said. As in every dynamic society, market conditions change, competition changes, sometimes even ownership changes. But, in Puerto Rico, the Fonalledas family has been a three-generation constant in the shopping center industry, as well as their other ventures, which include holdings in the dairy industry, class-A office towers, and a successful multi-unit soft serve ice cream retail business, and others. "Having our primary business in Puerto Rico where we raise our families, work on a daily basis, and are personally involved and support the greater community, gives us a unique edge, a deeper understand- ing of the Puerto Rican customer," says Jaime Fonalledas. "We use those insights and reinvest consistently in our businesses to provide the best experiences for our customers." SCB Plaza del Caribe hosts a number of community events throughout the year. Full Capital Stack GET STARTED TODAY RealtyMogul.com/cre 866-368-0615 Bridge Term: 3-5 yrs Size: $1-10M+ LTV: Up to 90% Interest Only Non-recourse Rate: 4-5%* Permanent Term: 5, 7, 10 yrs Size: $1-10M+ LTV: Up to 80% Non-recourse Rate: 4-5%* Private Money Term: 12 mos Size: $500k-$3M LTV: Up to 85% Full recourse Rate: 9%+ ©2015 Realty Mogul, Co. This is not an ofer to lend. Any financing will be subject to a credit evaluation, approval of the subject property collateral, and other restrictions. Terms and conditions are subject to change. Realty Mogul is licensed in California under BRE license #01926613. Realty Mogul currently does not lend on commercial properties in the following states: AZ, MN, ND, NV, SD, TN, & VT. Realty Mogul ofers equity securities through WealthForge, LLC, member FINRA/SIPC. RealtyMogul.com is a website operated by Realty Mogul, Co., and by accessing the site and any pages thereof, you agree to be bound by our Terms of Service and Privacy Policy. 04-09-2015-Disc-Cp Online Lending, Simplified. financing for commercial real estate *Rates are subject to change daily based upon the related index.

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