Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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MAY 2015 • SHOPPING CENTER BUSINESS • 307 centers that act as city centers for an area. Abundant, free parking is required. "We also prefer to be surrounded by a num- ber of leisure offerings in places where families feel comfortable spending time," says Samuels. "We take our time with site selection," adds Johnson. "We do a lot of due dili- gence and market examination. From ini- tially starting with a letter of intent with a landlord, to signing a lease, to our ultimate grand opening, it can take approximately 15 to 18 months. It is not because we are slow. It is due to our efforts to con- duct qualitative and quantitative market research, designing, and developing a world class product." Merlin Entertainments operates the London Eye, one of the most iconic visi- tor's attractions in the world. The 425-foot observation wheel has been an incred- ible success for the company. In 2012, the company acquired the Sydney Tower Eye in Australia, a similar attraction in Singapore and two smaller observation tower attractions in the United Kingdom. Merlin will also be opening a 400-foot observation wheel in early May on Inter- national Drive in Orlando, adjacent to a brand new Madame Tussauds and SEA LIFE Center, near the convention center. "That addition creates a four-way cluster for us right in the heart of the theme park capital of the world," says Johnson. The fourth part of that equation is Merlin's LEGOLAND Theme Park that opened outside Orlando in 2011. In addition, Merlin is launching a new branded entertainment attraction called Shrek's Adventure in London in July. Based around Shrek, and in partnership with DreamWorks, the attraction is an actor-led attraction that takes the visitor through 10 to 12 shows within the story of Shrek. Merlin plans to bring the attraction to the U.S. in 2017. SCB Promotion for Merlin's new Shrek themed attraction that will open in London this summer. Please contact: Eddie Cherry | The Staenberg Group Phone: 314.513.1436 2127 Innerbelt Business Center Drive | Suite 310 | Saint Louis, Missouri | 63114 CURRENTLY SEEKING PREMIER LOCATIONS FOR: TSG is an opportunistic, progressive, full-service shopping center owner who develops, leases and manages shopping centers throughout the United States. For more information, please visit us at www. DESIGN. DEVELOP. DELIVER.

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