Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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326 • SHOPPING CENTER BUSINESS • MAY 2015 Randall Shearin At 7,500 acres, Quay Valley, in California's Central Valley, is designed to be a community for the future. Growing A New Community C alifornia's Central Valley, a lush plain that encompasses almost 15 million acres, is not just the state's agricultural heartland — it is the nation's agricultural heartland. One of the richest farming regions on the planet, the Central Valley produces about 25 percent of the food grown and consumed in the United States. In that context, it seems especially fitting that the development group responsible for the Central Valley's most innovative and exciting new commercial develop- ment is GROW Holdings. GROW stands for Green Renewable Organic and Water, and the project in question is Quay Val- ley, an ambitious and one-of-kind concept that aspires to become a "model town for the 21st Century." GROW Holdings Chairman Quay Hays says, "Quay Valley will be the city of the future: one of the most modern, environmentally responsible communi- ties in the world." Quay Valley will be a self-sustaining enterprise: 100 percent so- lar powered, with water preservation and resource conservation driving design and development decisions. However, plans for the project reveal a concept that sug- gests commercial dynamism, experiential flair and environmental innovation are not necessarily mutually exclusive. Hays says that Quay Valley is not just breaking the mold, it also suggests some exciting new possibilities in design and de- velopment. From futuristic transportation systems and next-generation ideas about energy and technology, to traditional prin- ciples of simplicity, human-scale design and sustainable and sensible use, Quay Valley seeks to blend the old with the new. Hays sees it not as a contradiction but as a kind of collaboration. The Quay Valley plan weaves elements of new urbanism into the rural context of the Central Valley to embody a philosophy Hays calls "New Ruralism." Positioned about halfway between Los Angeles and San Francisco, Quay Valley is located on a 7,500-acre expanse that straddles Interstate 5 — the north/south artery that bisects the Central Valley. The project boasts a full five miles of frontage on both sides of the interstate, and ap- proximately 26 million people live within a two-and-a-half-hour drive of the site. With one of the largest tree growers in the world just to the west and an enormous fruit and produce operation just to the east, it seems clear that Quay Valley's con- nection to the land and to the landscape is a big part of its identity. Organic farming, environmentally sensitive principles and Rendering of the retail/entertainment district at Quay Valley.

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