Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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78 • SHOPPING CENTER BUSINESS • MAY 2015 R E T A I L R E V I E W showroom appeals to all the senses, leav- ing them educated and informed whether shopping for a single appliance or looking for inspiration for a complete renovation. "We deliver a retail experience that en- courages guests to dream about, play with, and ultimately choose products that will improve their lives at home," says Sears. "The products we carry are integral to cre- ating inspired moments, and we believe that the process of selecting them should be just as inspiring." PIRCH stores can be found in some of the finest shopping centers next to high- end retailers like Tiffany & Co. and Nor- dstrom. The company is in the midst of a national rollout targeting the most coveted retail shopping destinations in the coun- try, such as the legendary NorthPark Cen- ter in Dallas, Oakbrook Center in Chi- cago and Lenox Marketplace in Atlanta. In addition to four California locations in San Diego, Glendale, Costa Mesa and Rancho Mirage, the company just opened its eighth showroom at the Garden State Plaza in Paramus, New Jersey, and will be opening a three-story, 30,000 square-foot location at Lafayette and Broome Streets in the SoHo neighborhood of New York City, which is slated to open in spring 2016. "We are thrilled to welcome the first PIRCH store in the Northeast to West- field Garden State Plaza," said Greg Miles, Westfield's U.S. chief operating officer. "This innovative and creative new kitchen, bath and outdoor home concept enhances and personalizes the shopping experience for all customers with its in- teractive showrooms, affording greater access and product information for the professional and consumer alike. PIRCH is a tremendous addition and we are also very pleased that it represents the second location within the Westfield portfolio for this international awards-winning brand." In the coming years, PIRCH plans to bring its unique shopping experience to even more Americans looking to shop for their home appliances with less frustra- tion, and a little more joy. The company hopes to open approximately three loca- tions per year over the next few years. SCB PIRCH's fully interactive showroom appeals to all the senses. PIRCH's products are meant to create inspired moments. TAKING RETAIL INTO THE FUTURE Visit us at ICSC RECon Booth C 143 L and see the iconic time traveling Delorean. Passco Companies, LLC is a nationally recognized market leader in the acquisition, development, and management of retail and other commercial properties throughout the U.S. 2050 MAIN STREET, SUITE 650 | IRVINE, CA 92614 | P: 949.442.1000 | WWW.PASSCO.COM IRVINE, CA | DENVER, CO | AUSTIN, TX | DALLAS, TX

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