Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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86 • SHOPPING CENTER BUSINESS • MAY 2015 R E T A I L R E V I E W Area; Dallas-Fort Worth, Texas; Des Moines, Iowa; Omaha, Nebraska; Hous- ton; Greensboro, North Carolina; and Northern Virginia for future development. "We're embarking on an aggressive growth strategy to capitalize on the rising consumer interest in fine wines, craft beer and specialty food pairings," says Bryan McGinness. "WineStyles' dedicated sys- tem of franchisees has established a loyal customer following at our existing stores, and we see great potential to continue to bring our unique shopping experience to more cities across the U.S." To fuel WineStyles Tasting Station's growth across the country, the company is seeking passionate entrepreneurs with retail experience. WineStyles Tasting Stations will be developed through sin- gle-unit and area developer agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one store to be approxi- mately $229,000 to $380,500. The initial franchise fee is $25,000. When selecting franchisees, personality is key, according to Andrea McGinness. "We want someone who can go with the flow," she says. "They are going to be on their feet and wear hats of many trades, so that dynamic personality and entrepre- neurial spirit need to be there. We really want sound business partners, so putting the right people in place is critical for us." WineStyles looks for sites in a strip or lifestyle center with room for a small patio where customers can relax with a glass of wine and a bite to eat. "Being near a hotel is spectacular," adds Andrea McGinness. "We get a lot of trac- tion that way." The concept has been proven in the centers it's currently in, particularly one of the first in West Des Moines, which is going into its 10th year and is now almost an anchor for the center, says Andrea McGinness. "Most of our franchises are open un- til 9 or 10 at night, so it's not like a bar that's drawing a late-night, rowdy crowd," she notes. "It's kind of a hybrid where we draw customers with retail during the day, and glasses of wine and small bites in the afternoon to early evening. And we're the first stop before a lot of people go out to eat. So I think we're a good destination, and the perfect tenant." SCB In addition to wines, WineStyles also offers a large selection of beer at its locations. At WineStyles, wine and beer showcased in uniquely designed alcoves and coffee, tea, cheese and specialty foods in customizable display cases.

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