Shopping Center Business

MAY 2015

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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92 • SHOPPING CENTER BUSINESS • MAY 2015 R E S T A U R A N T R E V I E W a business that's going to be viable all day." The first thing Beach Hut looks for in a franchisee is a passion for food, according to David Reeves, co-principal of Beach Hut, LLC, the franchisor of Beach Hut Deli. "We are in the restaurant business, and they need to have a definitive passion for making the product and implementing the recipes we're providing," Reeves says. "A lot of people open restaurants and don't realize why they're doing it — to provide an amazing experience for the consumer. Some people think of it as just a concept, and they put all of these things into place but don't back it up with the ingredients or the product." Beach Hut franchisees don't neces- sarily need a food-service background, according to Feist. The company offers an extensive training program "to make sure franchisees are set up to succeed" and requires an extensive test period to be sure they are a good fit for the business. "Our build-out isn't particularly expen- sive compared to other restaurants," notes Feist, "probably somewhere between $200,000 and $300,000. But to qualify for the prime lease, franchisees have to have the financial capability and be able to demonstrate their credit worthiness to be able to build out the franchise." While the company doesn't currently advertise for franchisees, its growth has been fueled mainly by its loyal customer base, says Reeves. "We're not a public company so we control our expansion carefully to protect our brand," he notes. "We're not trying to limit our growth — we just don't want to get too big too fast." SCB Beach Hut Deli uses fresh ingredients in its sandwiches; the company also integrates cream cheese into many combinations, an ingredient that hasn't been done before in the genre. 109 W. Schiller Court, Elmhurst IL, 60126: Former Elk's Club, upper level, 6200 sq. f: • 2 rooms with lobby entrance and elevator in the middle – 40' x 180' overall • 12' and 18' ceilings • Working freplace • Clean slate with lots of potential • Motivated landlord • 10 screen frst run theatre a couple spaces away, with 350,000 yearly attendance • 690 car parking deck directly behind on line October 2015 • $124,062 average household income • Rated by Family Circle Magazine one of the top 10 cities to live in • Triving downtown known as City Centre (downtown Elmhurst) Leasing Agent Anthony Gamez David King & Associates 708-351-3669 DINING & ENTERTAINMENT OPPORTUNITY This area is missing a barbeque concept

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