Shopping Center Business

MAY 2016

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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Page 120 of 358

CENTER REVIEW 116 • SHOPPING CENTER BUSINESS • May 2016 With roots in the hospitality industry, Starwood Retail Partners wants to provide a one-of-a-kind experience to its centers. culation throughout the center," says Hense. "The circulation patterns right now get blocked or clogged in certain areas and the flow is slightly challenging. After observing for years what has and hasn't worked particularly well at Stony Point, we're confident we can improve upon those things." Along with addressing these issues, the redevelopment project includes the addition of new boutique stores and restaurants to the east side of Stony Point. No tenants have been an- nounced, but Starwood Retail is paying special attention to the dining options that could add a signature flavor to the development. "Dining is critical to Stony Point. Our objective is to provide the customer with a mix of some of the best local, regional and national restaurants. The center al- ready has Fleming's Prime Steakhouse, Brio Tuscan Grille and P.F. Chang's, and all are doing a great job and we're thrilled to have them here," says Hense. "In addition to that great lineup, we also want to bring in some great local chefs and their restaurant concepts because it's essential in a center like this to be different and special. This isn't a super regional mall, it needs to be distinctive, and adding those kinds of elements is critical to creating that special feel." Starwood Retail has embraced the tech side of the project as well. The owner offers free Wi-Fi access at all of its locations and the center will keep its digital rewards system in place. As far as future enhancements to the shopping experience, Starwood Retail is surveying customers and reaching out through social media to glean informa- tion on providing a unique experience at Stony Point. Starwood Retail's roots come from the lodging industry, and the company's approach is much like Starwood Hotels & Resorts in providing a one-of-a-kind experience for guests. "Starwood Retail Partners' DNA is in the hospitality industry and it speaks to this company taking a slightly differ- ent approach to the retail business than other owners," says Hense. "We have a strong affinity for good design and en- gaging the customer, and we intend to achieve these objectives by buying solid retail assets and reinventing them as best we can to suit the changing needs and desires of the target customers. We're highly focused on improving all the cen- ters we acquire as this invariably leads to better merchandising, increased sales productivity and greater value in the as- sets themselves." SCB VACANCY PROFILE BY Details at Your Fingertips Delivered Quickly… Because If It Lies, It Dies! Nationwide Service CAD Compatible Starting at $800.00 l BOMA Standard Lease Outline Drawings l MEP (Mechanical, Electrical, and Plumbing Details) n HVAC Units and Information n Utility Meter locations and Information l Joist and Girder Directions l Column Locations l Ceiling Deck Heights l Reflected Ceiling Plan Drawing l Bathroom Drawings with ADA Compliance Reports (National Standards) l Photos throughout Unit l Much more Contact the ID Plans team today! (813) 657-2545 ext. 124 Girders Joist HVAC Units & Information Unit # 3 Model # CHA160601Y Space # 005 Tonnage 5 Manufacturer LENNOX Serial # 5603C08652 Year 2003

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