Shopping Center Business

MAY 2016

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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THE WHARF 134 • SHOPPING CENTER BUSINESS • May 2016 V isitors to Washington, D.C., gen- erally recognize that two rivers run through the city when they land at Reagan National Airport or cross the Potomac or Anacostia by car. But most don't make a point to spend time along the District's riverfronts because there aren't a lot of attractions nearby. Locals often find the riverfronts inaccessible from the Washington, D.C., side due to limited parking and tricky roadways. A new mixed-use project, The Wharf, aims to make Washington's riverfront a major destination and attraction. The project's developers, Madison Marquette and P.N. Hoffman, are creating an environment that is engaging and energized throughout the day, week and year to attract both lo- cals and visitors. Located on 24 acres along the Washing- ton Channel, which sits between the Poto- mac and Anacostia Rivers, The Wharf will ultimately have 3.2 million square feet of retail, restaurant, residential, hotel, office and cultural space. P.N. Hoffman was awarded the project in 2006, before the Great Recession. Madison Marquette be- came involved with a 50 percent interest in the project in 2010. The venture — Hoff- man-Madison Waterfront — now has joint responsibility for the overall development, bringing together their respective experi- ences — and expertise — in the develop- ment and operations of the project. The neighborhood will mix 950,000 square feet of Class A office space, more than 1,300 multifamily and condominium residential units, three hotels, including an Intercontinental Hotel, and 400,000 square feet of retail, restaurant and en- tertainment. A 6,000-seat live music venue by local culture impresario and 9:30 Club owner Seth Horowitz will also be part of the project. Located along the Washington Channel, The Wharf will feature a mix of uses, including 400,000 square feet of retail, restaurant and entertainment space. Capitalizing On The Waterfront D.C.'s new project, The Wharf, aims to bring visitors and residents to the city's underutilized waterfront. Randall Shearin Making Washington, D.C.'s waterfront more accessible is one goal of The Wharf.

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