Shopping Center Business

MAY 2016

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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THE WHARF 138 • SHOPPING CENTER BUSINESS • May 2016 of local and regional specialty retailers looking for unique retail locations in the District — and we certainly believe The Wharf is one of these." Madison Marquette is leveraging its in- ternal retail merchandising and emerging retail brand with two recently hired spe- cialists for its leasing department to assist with the merchandising at The Wharf and other Madison properties. Both come from non-traditional shopping center backgrounds. Katherine McMillan, who is based in Brooklyn, was a partner in launching a pop-up market for small high-end man- ufacturers called Northern Grade. The concept operated pop-ups in 25 markets, and now has a permanent location in New York City's Seaport District. The Wharf will feature an area that is focused on these new brands, with shorter lease spans that allow the company to rotate these tenants several times per year. "Katherine is very savvy to the emerging brands coming out of New York, Brook- lyn, Los Angeles, San Francisco, Seattle and elsewhere who have very little, if any, brick-and-mortar presence today," says Gilmore. "Many of these brands are lacking capital for distribution and do not have a physical store presence. Katherine will address how we can define more sustainable platforms for these types of brands. Rotating these tenants will help keep The Wharf fresh, while also allowing us to incubate these brands." Dane Tekin has worked with luxury brands throughout her 20-year career, most recently with Louis Vuitton. She will work on merchandising and positioning retailers for growth. "It is not that we are not interested in national chains," says Gilmore. "We believe in the right retail tenants for the projects. Emerging brands and edgier concepts are really what will fit the bill for this shopper. We've had great interest from these retailers as we exit our curating Madison Marquette is carefully curating the retail and restaurant mix for The Wharf.

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