Shopping Center Business

MAY 2016

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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Page 196 of 358

PARKING 192 • SHOPPING CENTER BUSINESS • May 2016 can say there will be 500 people that fit exactly their customer profile moving in right next door. The synergy possibilities with this strategy can be amazing. If the residential units and the shop- ping center work together aesthetically, spatially and programmatically, it should be a huge shot in the arm for both. Every survey of apartment dwellers ranks being in a live and play environment at the very top of their list. Yes, to meet the play re- quirements, the make-up of the mall may have to shift, but most suburban apart- ments can't come close to a walking en- tertainment district. At most, they'll be on the other side of the street from the malls parking lot, and that's still a hike. The well-publicized decline of some de- partments stores has developers reconfig- uring and reimagining what becomes of this substantial land bank. It is a fantastic opportunity for the developers and the department stores, who may see a gain from the sale of the real estate. The folks at Westfield are breaking into the residen- tial world with a residential component as part of their huge makeover of Westfield UTC in La Jolla. Greenlaw Partners is developing several sites near The Outlets at Orange with each project providing replacement parking in the form of parking structures with the re- maining land being used for apartments. This form of redevelopment makes better use of the land, makes for a better mall entry and gives the whole development a more significant presence. The car won't leave us anytime soon, but the days of sprawling green field devel- opment with large scale regional malls to fulfill the shopping needs of its public are behind us. The new paradigm is mixed- use. With a more enlightened public, more open municipalities and even more creative shopping center owners and de- velopers, we sit at the edge of a remaking of the suburban fabric — a fabric that will allow more people, goods and services, restaurants and entertainment in a more accessible and artful way than ever before. SCB David Senden is principal at KTGY Architecture + Planning. The colored fns with graphics on the garage at AMLI Uptown Orange provide the opportunity for branding and identity for the greater Uptown Orange neighborhood. This becomes a piece of art for the community.

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