Shopping Center Business

MAY 2016

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DJM CAPITAL PARTNERS 270 • SHOPPING CENTER BUSINESS • May 2016 We committed early on to not pursuing any chain restaurants. We do have a few tenants that have multiple locations, but none that are a chain in the convention- al sense. Chains are well-represented in Huntington Beach and Orange County in general. So we really wanted restaurateurs rather than restaurant chains, just like we looked for merchants rather than conven- tional retailers whenever possible. We've been pretty successful with that, and the restaurants are killing it. We see long waits at all restaurants, across all categories, across all price points. And we have more restaurants opening at higher price soon. We know the appetite — both literally and figuratively — is there and they will all be successful." DJM recently announced Bluegold, a new restaurant concept from Jed San- ford (of Blackhouse Hospitality Manage- ment), who has several restaurants in the South Bay area of L.A. He understands the beach city mentality and has devel- oped a higher-end gourmet food offer- ing, Berman says. "We've been working with Jed for over a year putting this con- cept together. We're thrilled he's chosen Pacific City. He's got a breath-taking lo- cation with killer views of the coastline and is doing a very exciting concept of a restaurant within a restaurant. A high-end interpretation of the American steak and seafood house." Miller agrees that both the views and the food come together to create great ex- periences. "If you go to Simmzy's on the ground level and then Ola on the second level, facing the beach and the surf, you'll understand the importance of creating an experience. A big part of that experience comes from food and conversation. We spent an enormous amount of energy to understand how you create that. We are spending more money on the restaurants and the culinary chef-driven menus to fully embrace this notion about the expe- rience. When you incorporate the views, the blue sky, the warm breeze, great food and conversation, it is amazing." Simmzy's, which offers pub-style fare, burgers and local beer, is a Southern Cal- ifornia favorite with locations in Manhat- tan Beach, Venice and Long Beach; the Pacific City location represents the restau- rant's first Orange County location. Ola Mexican Cuisine is a new concept by the folks behind the Mahé restaurants in Seal Beach and Dana Point. Saint Marc Pub-Café Bakery & Cheese Affinage is another new concept, offer- ing American fare, as well as 32 wines on draught, craft beer, 100 cheese selections, and bacon flights. Old Crow Smokehouse is bringing its barbecue to Orange County, after expand- ing from its sole location in Chicago's Wrigleyville neighborhood. San Francis- co-based Philz Coffee is opening its first OC location at Pacific City. Meanwhile, local favorites opening Pacific City locations include Backhouse Yakitori + Sushi, Bungalow, Gelateria Zo- molo, Lemonade, Portola Coffee Lab, and Ways & Means Oyster House. Pacific City's Lot 579, a branded artis- anal market and California culinary expe- rience named after nearby lifeguard tow- ers, will feature American Dream, which offers burgers along with more than 60 beers on tap; Bear Flag Fish Co., an OC favorite featuring fish tacos, burritos, sushi and a full bar; Burnt Crumbs, the first gourmet sandwich shop by the folks behind Burnt Truck and Burntzilla; Hans' Homemade Ice Cream's third location (the original location, which opened in Santa Ana in 1972, is still open); Il Barone Sicilian Street Food, a new Italian concept by the team behind Newport Beach's Il Barone Ristorante; Pie-Not, the second Orange County location by this Australian meat and vegetarian pie, pastry and des- sert shop; as well as PopBar, a local favor- ite offering handcrafted gelato on a stick. Rounding out Lot 579 will be Petals & Pop; the Seal Beach flower shop is opening its second location at the artisanal market. LIDO MARINA VILLAGE DJM is also redeveloping Lido Marina Village, a 116,000-square foot center on Newport Harbor that was originally de- veloped in 1971. "The project is shaping up from a leasing standpoint to be a very sophisticated, fashion-focused property that is so different from anything else in Orange County," Berman says. "We have this hidden jewel that is sit- ting on an amazing piece of real estate in Orange County that previous owner- ship had let languish for many years," she notes. "The idea we can polish it up and bring it back to what it was is an exciting opportunity. This project has come to- gether very differently than Pacific City, though equally as exciting." According to Miller, Lido's New York- based owner was contemplating building high-rise condos on the site. "They com- pletely misread the market. They mis- read the neighborhood, they misread the community and they misread the city," he says. "That is one of the things that DJM does really well. We listen. We listen to Lido Marina Village is a 116,000-square-foot center on Newport Harbor in Newport Beach, California. DJM is targeting local and regional tenants for the project.

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