Shopping Center Business

MAY 2016

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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Page 340 of 358

PRIMROSE SCHOOLS 336 • SHOPPING CENTER BUSINESS • May 2016 A lternative tenants, like healthcare and service providers, have been proliferating in shopping centers throughout the country in recent years. With an eye for creative spaces in well-lo- cated retail and office properties, Prim- rose Schools has continued to expand its presence in markets nationwide. From remnant land adjacent to shopping cen- ters, to office buildings and former bank branches, the premium childcare brand seems able to make any space a viable and attractive place for childcare. The company, which was started in Marietta, Georgia, by Paul and Marcy Erwin in 1982, has grown from a half- day program for 3- and 4-year-olds to a full-day childcare and educational pro- gram for children ranging from less than 1-years-old to 12-years-old. "The heart of Primrose, from the beginning, has been its research-based approach to early ed- ucation," says Bill Pierquet, senior vice president of school development for Primrose Schools. "Our intention is to be everywhere we can be to serve parents and children in need of premier early ed- ucation and childcare." Primrose began franchising in the late 1980s, and has continued to grow throughout the country ever since. At cur- rent, Primrose has over 300 locations na- tionwide with a growth plan that includes nearly 30 new locations per year. "We're really ramping up develop- ment," says Pierquet. "The West Coast has heated up for us. Since we opened in Pleasanton, California, in 2014, we've broken ground on two additional schools in the Bay area — one in San Jose, and an- other one in Livermore, California. We're also going to be breaking ground in the Portland area, and have broken ground on a school in the Seattle market, so the northwest area of the country has really heated up for us." Creative Spaces Primrose Schools sees a spike in development as it continues to utilize non-traditional, imaginative locations. Katie Sloan Primrose School of Brookhaven in Atlanta is one of the company's few two-story locations. The location was built within a retail-focused, mixed-use development. Primrose offers full-day childcare and educational programs for children ranging from as young as less than one-year-old to 12-years-old. Courtesy of Primrose Schools. Courtesy of Chris Fofu.

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