Shopping Center Business

MAY 2016

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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LAS VEGAS RETAIL 348 • SHOPPING CENTER BUSINESS • May 2016 ued. "We wanted a focus on indoor-out- door spaces. A place to congregate with friends and family is really what The Park is all about. This will become the focal point for the neighborhood. We're com- mitted to making sure Las Vegas keeps its preeminence as the 'entertainment capital of the world.'" Nevada Gov. Brian Sandoval believed projects like The Park would forever alter the way operators up and down the Strip view public spaces and "free" attractions. "The strength of our gaming industry is its ability to provide one-of-a-kind experi- ences," he said during the grand opening. "Today marks a change in traditional Las Vegas Strip openings. One of the greatest needs on the Strip is open space, natural settings, displays of public art. Of all cre- ative changes we've seen on the Las Vegas Strip, The Park — void of gaming — is the most creative MGM has done." ENTERTAINING EXPERIENCE T-Mobile Arena, The Park's counter- part within the new entertainment dis- trict, was not to be outdone. Though it fo- cuses less on lush landscaping, the arena's emphasis on diverse sensory experiences was still evident throughout the arena and its Toshiba Plaza outdoor area. The two- acre plaza will house three stages and four 40-foot-towers with LED screens, accent lighting and speakers for pre-event festiv- ities and concerts of its own. With a sponsor like T-Mobile, the arena also prioritizes technology and connectiv- ity. First, there's the gigantic 45-by-200- foot LED screen welcoming visitors into the arena. Then there's Vegas Interactive by Toshiba inside the arena's fan engage- ment zone. This area features Toshiba digital signage technology, including two 12-foot-by-7-foot LED video walls, two 55-inch and one 65-inch Virtuoso inter- active touch displays. Arena concierge apps within Toshiba's Virtuoso displays allow fans to easily locate their seats, learn about upcoming T-Mobile Arena events, and access detailed information and reviews on nearby restaurants and bars. Guests also have access to free Wifi, as well as to charging stations throughout the concourse. The venue even employs a profession- al mixologist who created a beverage program that provides boutique cocktail service on a massive scale complete with an "an artisanal ice program." Guests can also enjoy 44 luxury suites, eight event-level suites, outdoor balconies lin- ing the venue, exclusive lounges and an 18,000-square-foot Hyde nightclub on the top floor of the arena. Built in partnership with AEG, T-Mo- bile Arena will host more than 100 major events each year, including UFC, boxing, hockey, basketball, bull riding, awards shows and concerts. Like Gov. Sandoval, Clark County Commission Chairman Steve Sisolak be- lieved MGM's new venture would change development trends in Las Vegas for some time to come. "The Great Recession hit us very, very hard and there were very dark days in the Las Vegas Valley," he said during the are- na's April 6 grand opening. "There was a real concern whether we would survive the recession and one day thrive. Every- body felt it, including MGM Resorts. T-Mobile Arena is the type of project that changes games. It's a beaming, tangible symbol of what grows. It shows us Las Vegas has turned the corner and, despite the struggles we've endured, it's a bold move that puts us on the map." Clark County Commissioner Scow was confident projects like this would spur ad- ditional development activity that further reinforced the current efforts seen up and down Las Vegas Boulevard. "No longer do operators put a premi- um on hiding the clocks or seeing how many tourists they can hide in their walls," The Park features a number of restaurants, including Beerhaus. Desert landscaping is predominant in The Park. Courtesy of Francis and Francis. Courtesy of Francis and Francis.

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