Shopping Center Business

MAY 2016

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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RETAIL REVIEW 76 • SHOPPING CENTER BUSINESS • May 2016 Sidoti notes that the typical American customer varies depending on location. "In Manhattan for instance, we have a cross section of customers, mostly 18- 34 year olds, but we do cross into baby boomers," says Sidoti. "Most of Asia is very familiar with our concept, and they are one cus- tomer that fre- quents our stores a lot. We're just starting to branch out into more of the main stream and we're look- ing for more high profle, broad d e m o g r a p h i c locations." Paris Baguette cafes typically range from 2,000 to 3,000 square feet. "On the East Coast, we are predominantly found in urban streets- capes," says Sidoti. "We love the urban en- vironment. We're also strong in shopping centers — grocery-anchored or lifestyle. I look for strong synergistic concepts that are emerging or hot, or complimentary traffc drivers." Demographically, the bakery hopes to target millennials as it expands its foot- print in the U.S. "I'm trying to direct us towards the millennial group because it's so robust and strong," says Sidoti. "I be- lieve millennials are looking for their own brands. I don't think they're married to the same brands that other generations are married to, and it's becoming evident. The millennials want their own brands, and they are redefning retail categories." "I think that we're positioning this com- pany to take a pretty dominant step," says Sidoti. "I know a lot of people don't know what Paris Baguette is about — but they will as we grow. It's a very strong compa- ny. For America, we are really aggressive and very active in the real estate market right now looking for great spots that will help us elevate this concept. We're very ex- cited and very focused on growth." SCB The bakery offers counter service, as well as a self service aisle where patrons can hand pick their items from a selection of baked goods. Real Estate Brokerage Property Management Asset Repositioning Retailer Advisory Services WE WILL BE ATTENDING THE RECON CONVENTION MAY 22-25, 2016 LAS VEGAS CONVENTION CENTER CONTACT US TO SCHEDULE A MEETING 908.604.6900 or info@silbertrealestate.com www.silbertrealestate.com "Relationships Built On Results Since 1986"

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