Shopping Center Business

MAY 2016

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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RETAIL REVIEW 86 • SHOPPING CENTER BUSINESS • May 2016 for Russo, who has seen over 40 locations open nationwide. "In total, we have 44 locations, with an average size of 2,500 square feet," says Russo. "The restaurants range from as small as 1,500 square feet to as large as 5,000 square feet in mostly shopping centers. We like end-cap oppor- tunities with outdoor patios. We also look for shopping centers in nice neighbor- hoods near foodie grocery store chains, like Whole Foods Market. People in nicer neighborhoods want to eat better pizza." As far as design, Russo keeps the inte- riors vibrant and markedly Italian. "It's upscale — we use granite countertops and mosaic tile with nice hardwood ta- bles, chairs, hardwood foors and old brick façades in our design," says Russo. "The design uses vibrant colors, and we always have great Italian music playing in the background. Each location also has an open kitchen. We like to put our pizza bar on display so that anybody can watch our pizza guys make pizza from scratch as you walk in the restaurant." The open kitchen concept, like the use of fresh ingredients, is very important to Russo. "What I like about the open kitchen concept is you can see them making fresh food, and when you open the front door, the aroma hits you," says Russo. "Some of our units even have an area where we have the fresh pizza dough making on display." While the concept appeals to a broad market, Russo's is a heavy favorite with families. "We attract a lot of families at dinnertime, and a lot of business pro- fessionals at lunch," says Russo. "Our customers are a great mix because of the way the menu is set up. If you want to eat healthy, you can eat healthy. We serve great quality entrees like a fne dining restaurant." "We have about 28 or 29 stores in devel- opment during the next couple of years," says Russo. "I have new stores opening throughout Texas in Austin, San Antonio, Dallas and Houston. We also have addi- tional stores opening in Tampa, Florida, and in Hawaii. We have 22 units in devel- opment in Dubai, Abu Dhabi and Saudi Arabia. We're looking to grow interna- tionally and domestically as well." SCB Russo's New York Pizzeria serves a variety of dishes — like angel hair pesto — utilizing Russo's family recipes from Italy. Each menu item is made with fresh ingredients, from scratch. Russo's New York Pizzeria has 28 units under development worldwide. In addition to an expansion in Texas, the company is opening in Florida and Hawaii, and internationally in Abu Dhabi, Dubai and Saudi Arabia. Anthony Russo poses with one of the restaurant's signature, made-from-scratch pizzas.

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