Shopping Center Business

MAY 2016

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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RETAIL REVIEW 88 • SHOPPING CENTER BUSINESS • May 2016 F rom the mass of multi-colored chandeliers and foor to ceiling hand-painted murals, to the shop's clear glass bathroom stalls which fog over when in-use, a visit to Sloan's Ice Cream feels more like a step into Willy Wonka's imagination than a visit to your neigh- borhood ice cream shop. "We wanted to make the whole design of the store and the experience really special, aside from just having great ice cream," says Sloan Kamenstein, CEO and founder of Sloan's Ice Cream. Kamenstein opened his frst shop in West Palm Beach, Florida, in 1999. "We opened our frst store in 1999, and we received a really great response," says Kamenstein. "We opened our second store in Boca Raton, and it's taken off from there. Being in South Florida — an area that receives visitors from all over — people would always come in and say that they wished we would open near them. We began franchising, and currently have eight stores open in the United States with a ninth opening in San Diego this spring. Our frst international location in Kuwait recently opened at the end of March." The largest draw for the shop is its small batch, high-quality ice cream. "We make our own ice cream in small batches, so we're able to create very high-quality, premium product," says Kamenstein. "We have the standard favors that everyone expects when they go into an ice cream store, but we also create favors that you can't fnd anywhere else." From cotton candy-loaded 'Circus,' to Thin Mint cookie flled 'Scout's Honor', the favors found at Sloan's are an even match for the whimsy of the shop's décor. "We try to make some unusual favors," says Kamenstein. "We have a 'Carrot Cake' favor that is a very popular. We ac- tually put whole carrot cakes into the ice cream machine, and then we cut it into pieces so that there are pieces of carrot cake in each scoop of ice cream. We also have a 'Coffee and Donuts' favor where we get Krispy Kreme donuts, and mix them into a coffee ice cream. We try to be a little more creative and make interesting things that are unique." Each store also sells the shop's signa- ture multi-colored chandeliers, alongside a large selection of chocolates, bulk candy and merchandise. "We sell a lot of toys, gifts and novelties," says Kamenstein. "There's a lot going on in the store be- sides the ice cream, which is of course the main event." While the shop's offerings tend to tar- get young families, Kamenstein notes that Ice Cream With A Twist Florida-based ice creamery Sloan's gives the childhood favorite a funky new makeover. Katie Sloan Sloan's offers a variety of hand-crafted chocolates and candies alongside its signature ice creams. A whimsical environment and high end product make Sloan's a ft for strong performing shopping environments. The company's products go beyond ice cream, making it a destination shopping tenant.

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