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SEAPORT DISTRICT 144 • SHOPPING CENTER BUSINESS • May 2017 from the historic district west of FDR Drive out on to the pier. The Village will feature a seafood concept by Jean-Georg- es Vongerichten and a Momofuko Group concept by David Chang, along with three or four additional food and beverage experiences. The third and fourth levels of Pier 17 will house experiential retail and event space, including the Green Room, which will accommodate visiting artists and ce- lebrities that are performing at the Seaport District. The space can also be used for se- lect events throughout the year. Potential experiential retail tenants might include technology companies, car companies, or other companies that want to showcase their brands in a dynamic way. The grand opening for Pier 17 is slated for summer of 2018. SHoP Architects is handling the design for Pier 17, and Hunt- er Roberts is leading the construction. SHoP Architects is also responsible for the core and shell design of the Tin Build- ing, which housed the Fulton Fish Market from 1822 until it relocated to the Bronx in 1995. The existing Tin Building will be carefully deconstructed, removed from its deteriorated platform pier and recon- structed 30 feet back from the FDR Drive at a higher elevation to offer flood protec- tion needed post-Hurricane Sandy and to open up the waterfront area adjacent to Pier 17. Once restored, the building will house the 50,000-square-foot food hall, operat- ed by Vongerichten (and separate from his restaurant in the Pier Village). "With more than 30 successful restau- rants operating around the globe, Jean-Georges is considered by many to be the greatest living chef in the world. When Jean-Georges first came to the U.S. in the 1980s, he came to the Fulton Fish Market every day to source fish for his restaurants. This gives him a close connection to the development," Weinreb says. "Authen- ticity is important to us at The Howard Hughes Corporation." He adds, "The food hall will offer an in- credible mix of food. It will rival some of the most popular food experiences from around the world, such as Peck in Milan or Harrods in London." The food hall is slated for a 2019 opening. Further west is the restored Fulton Market Building, which houses an eight- screen iPic Theaters location that opened in October, the first cornerstone tenant to open in the Seaport District. The Seaport location is currently iPic's only Manhattan location. "iPic is the ultimate cinematic experi- ence. It offers unmatched service," Wein- reb says, of the concept which includes luxury seating options as well as food and drinks brought to your seat. The Tuck Room is a stand-alone restaurant within iPic. The building will also house the only U.S. location of iconic Italian retail con- cept store 10 Corso Como, when the store opens in the summer of 2018. "Traditional retailers have faced chal- lenges in recent years and the retail model needs to be reinvented. 10 Corso Como, The restored Tin Building, which housed the Fulton Fish Market from 1822 until 1995, will house a 50,000-square-foot food hall operated by Jean-Georges Vongerichten. JOINT ECONOMIC & COMMUNITY DEVELOPMENT BOARD OF WILSON COUNTY SEE US AT BOOTH P3-332 FOR FREE COFFEE BEANS Tammy Stokes 615-519-4397 tlstokes@doingbiz.org ––––––––––––––––––––– w w w. Doi ng Bi z .org J E C D B o f W i l s o n C o u n t y T N J E C D B o f W i l s o n C o u n t y WA R N I N G : P l a c i n g r e t a i l i n W i l s o n C o u n t y, Te n n e s s e e m a y r e s u l t i n a n i n c r e a s e d h e a r t r a t e a n d s h o r t n e s s o f b r e a t h . D o n ' t w o r r y, i t j u s t m e a n s y o u 'r e e x c i t e d .