Shopping Center Business

MAY 2017

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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12 • SHOPPING CENTER BUSINESS • May 2017 ® 274 242 | LOOKING AT BIG DATA Phillips Edison has a company-wide project to integrate big data into decision- making. The initiative is affecting all facets of its business, from leasing to acquisitions. Interview by Randall Shearin 250 | UPGRADING THE EXPERIENCE The renovation and rebranding of The Promenade at Howard Hughes Center by the Laurus Corporation brings a family-friendly dining and entertainment destination to West Los Angeles. By Katie Sloan 252 | ENTERTAINING THE MASSES Building an emotional connection to visitors is paramount to success in the changing retail landscape, according to conference panelists at SCB's Entertainment Experience Evolution. By Katie Sloan 260 | GROWING PRACTICE Creativity and acquisitions fuel Avison Young's growth in the U.S. By Randall Shearin 264 | IVANHOÉ CAMBRIDGE EXPANDS OUTLET PRESENCE On the heels of the success of its recent outlet developments, Canadian developer Ivanhoé Cambridge is underway with two new outlet centers in Winnipeg and Edmonton. By Randall Shearin 268 | GROCERY RETAILERS FACE NEW TIMES New competition, consumers who shop multiple stores are just a few of the issues grocery retailers are working through. Interview by Randall Shearin 274 | BUILDING INNOVATIVE FOOD AND BEVERAGE Creating destination retail's new anchor tenant. By Scott Acton 280 | POP-UPS GO MAINSTREAM Now more than ever, owners are seeking pop-ups that push the envelope on unique products and experiences. By Lynn Peisner 288 | EVOLVING WITH THE MARKET Westfield's Valley Fair in Silicon Valley is undergoing a massive transformation. By Nellie Day 264 250 242 Table of contents continues on page 14.

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