Shopping Center Business

MAY 2017

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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OUTLETS 266 • SHOPPING CENTER BUSINESS • May 2017 the first enclosed outlet centers in the country. This month, Ivanhoé Cambridge will open Outlet Collection Winnipeg, a 415,000-square-foot enclosed center near the intersection of Kenaston Boulevard and Sterling Lyon Parkway. The project will feature approximately 100 outlet tenants. A 10-unit food hall will create a strong food and beverage offering at the center. "We are offering a unique product in going fully enclosed — Outlet Collection Winnipeg is the only outlet center in West- ern Canada, or east of Ontario, that is totally enclosed," says John Scott, senior vice president of development, retail, for Ivanhoé Cambridge. "In Winnipeg, there is no other outlet offering; the closest out- let center is in Minneapolis, more than six hours away by car." About half of the first 45 tenants at Outlet Collection Winnipeg are brands that are new to Manitoba. The center's six anchor tenants are Saks OFF 5th, Old Navy, F21 Red, DSW Designer Shoe Warehouse, Nike and Winners. Other re- tailers include Banana Republic Factory Stores, Mountain Warehouse, GNC, Gap Factory Store, Skechers, Under Armour, Lucky Brand Jeans Outlet, Lids, Calvin Klein Outlet, and Tommy Hilfiger Outlet. Ivanhoé Cambridge is also seeking LEED Certification for Outlet Collection Winnipeg. Boulder, Colorado-based 505 Design is the designer for the project. The company has created an industrial-chic motif for the center that mixes rustic with modern styles. The Winnipeg trade area draws from a large part of the country, and there are not a lot of regional centers in Manitoba. Customers are accustomed to traveling long distances for retail experiences. Hav- ing an outlet center nearby will be new to the market, and Ivanhoé Cambridge is eager to bring shoppers the brands that they seek in a closer location. Outlet Col- lection Winnipeg is expected to create a new retail hub for the area, and will be a special attraction since is the area's only outlet center. "We have had a very solid response from the retailers and the community," says Scott. In Edmonton, Alberta, Ivanhoé Cam- bridge is under construction with Premi- um Outlet Collection - Edmonton Inter- national Airport. The project is located on airport-owned property, at Airport Road and Queen Elizabeth II Highway, the in- tersection that leads to the entry of the airport. The company is working closely with EIA, the airport authority, to develop the project, and the area around it. The airport is underway with separate devel- opment initiatives nearby that will add ho- tels, office and food and beverage space. "There is a tremendous amount of traf- fic through the Edmonton International Airport to all points in Canada, as well as to points in northern Canada," says Scott. "It is a unique opportunity to cross-brand with the airport and work closely with the airport to become an amenity to travelers and the community." Premium Outlet Collection Edmon- ton International Airport will be approx- imately 428,000 square feet when it opens in 2018. Like Outlet Collection Winnipeg, the project will be fully enclosed and will have a 10-unit food hall. The project also has six anchor tenants with stores of 15,000 square feet or larger; the balance of the retail spaces will be approximately 1,500 to 2,000 square feet. Ivanhoé Cam- bridge is jointly leasing the project with Simon, who is presenting the center as an opportunity for U.S.-based outlet retailers to cross the border. With both centers, one area that Ivan- hoé Cambridge is making considerable investment is with the food offerings. At its Outlet Collection at Niagara in Niag- ara-on-the-Lake, Ontario, the company is adding more food offerings at the center because of consumer demand. It wants to integrate solid food and beverage of- ferings from the start at its centers in Ed- monton and Winnipeg. "We are experimenting, to a degree, with moving to an enclosed environ- ment," says Scott. "We are creating an environment where customers are com- fortable so they can stay as long as they would like. In addition, we are vastly expanding the food offering to assist in keeping customers happy." At Tsawwassen Mills and Outlet Collec- tion at Niagara, Ivanhoé Cambridge em- ploys full-time tourism managers to work with the operators, hotels and resources in the area to drive visits. It has plans to add tourism managers at Premium Outlet Edmonton International Airport and at Outlet Collection Winnipeg as well. SCB Ivanhoé Cambridge's Tsawwassen Mills in British Columbia is a huge draw for tourists; the company hopes to create similar attractions with its new centers in Alberta and Manitoba.

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