Shopping Center Business

MAY 2017

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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RETAIL REVIEW 86 • SHOPPING CENTER BUSINESS • May 2017 looking for a break for lunch and anyone that's out, about and hungry in the neigh- borhood," says Birkinshaw. "Plus, the majority of our locations offer catering, and we take tremendous pride in bringing Potbelly to group gatherings, whether in the office or other get-togethers." Each location is also designed to reflect the local neighborhood. "This is done through selecting unique decor including local photos, paintings and artifacts to make customers feel as though the Potbel- ly Sandwich Shop has always been there," says Birkinshaw. "A great example of this would be the new franchised location in downtown Toledo. It occupies a building in the historic district of the downtown area that was built in the 1930s by glass bottle manufacturer Owens-Illinois. In order to preserve the building's history, renovations were kept to a minimum with accents highlighting both historic and modern Toledo." Potbelly plans to grow throughout the next year in a selection of different markets. "We're targeting major markets throughout California," says Birkinshaw. "Corporate openings will also continue throughout this year in key neighbor- hoods such as Chicagoland, Houston, Metro Washington, D.C., Greater Min- neapolis, Dallas, Denver and Milwaukee. In total, between corporate and franchise locations, we anticipate 40-plus openings this year." As far as the California expansion is concerned, Potbelly is targeting open- ings in San Diego, Los Angeles, the Cen- tral Valley, Orange County and Riverside County. "We have pinpointed those mar- kets for expansion because of their strong mix of attractive residential and growing business communities," says Birkinshaw. "We want to grow the Potbelly experi- ence. The shop is a great, neighborhood mealtime hangout spot for food, friends, eclectic décor and live, local music." SCB The Potbelly menu consists primarily of sandwiches served with freshly sliced meats and cheeses, soups and salads. ON THE MARKET ON THE MARKET ON THE MARKET ON THE MARKET

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