Shopping Center Business

MAY 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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Page 182 of 270

LANDSCAPE DESIGN 178 • SHOPPING CENTER BUSINESS • May 2018 and greenspace that will include a storm- water system with bioswales, permeable paving and streetscapes, and basin hard- scape improvements. More than 160,000 tons of recycled concrete material will be used at the project, and approximately 10 acres of existing plant concrete will be used as streets. In addition, Assembly will include a two-mile reclaimed rail tracks network that weaves throughout the property and follows the existing tracks used by Gen- eral Motors. Dubbed Assembly Line, the trail will be rehabilitated and naturally landscaped to form a public pedestrian and bike path, and will serve as a public gathering space, a place for art and sculp- tures and a direct route to food and bev- erage tenants. "We've been blessed with a palette of fun funkiness, but that palette itself won't create this environment," says Mutter. "We have to use this palette artfully and always keep in mind the user and the user experience." Landscape design is often a develop- ment's most visible amenity. Typically, developers allocate 5 to 8 percent of their total construction budget to landscape de- sign, according to Shelby Gleba, market- ing director for Lifescapes International. In South Carolina, Lifescapes is design- ing the landscape for two mixed-use re- developments in Myrtle Beach: Barefoot Landing and Broadway at the Beach. The California-based landscape archi- tecture firm is responsible for entertain- ment-driven landscape designs including The Grove in Los Angeles; Pacific City in Huntington Beach, California; and Sta- tion Park in Farmington, Utah. At Barefoot Landing, Lifescapes will add blue stone and brick pavers through- out the center to reflect the look and feel of Charleston. At Broadway at the Beach, the company plans to incorpo- rate recycled brick from New Orleans to give the property a nostalgic feel, and will implement a new architectural style built around the concept of a repurposed ware- house district. "While guests might not be able to ar- ticulate why they love the places we cre- ate, once on the property, they will have a sense of comfort, relaxation, discovery and beauty," says Al Amador, senior prin- cipal and landscape architect at Lifes- capes. "The careful combination of these components lifts the guests' experience of the place, and elevates it to one that guests will want to stay at and visit again and again." PLANTING SEEDS IN COMMUNITY Developers can also work to create a sense of place through gathering spaces that encourage community and facilitate interaction between consumers. In addi- tion to driving traffic to a retail center, these spaces create comfortable environ- ments that encourage consumers to stay at a center longer. KTGY is leading the design of Univer- sity Village, a mixed-use student housing project located adjacent to Florida Gulf KTGY is leading the design of University Village, a mixed-use student housing project located adjacent to Florida Gulf Coast University in Estero. The retail portion of the project is oriented toward a central paseo, with a main courtyard facing the lake and residential buildings. iPlayCO ww 1.604.607.1111 Visit us at: ReCon ICSC Marketplace N1725

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