Shopping Center Business

MAY 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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Page 191 of 270

HEADING TO ICSC RECON MAY 20 – 23 IN LAS VEGAS? Call and schedule a meeting with Daktronics' James Roehrl: 678.480.6519 or ENHANCING SHOPPING EXPERIENCES It's about the experience. Original, moment-making experiences bring shoppers back time and again. Retail developers who think differently about their environments and the traditional ad revenue model are shifting their focus toward ROE (return on experience) rather than focusing solely on the ROI. Whether it's through informative, engaging or interactive content, retail properties are realizing their future must include public, digital video engagement and entertainment opportunities for shoppers. Daktronics high resolution LED video creates personal connections, builds memorable experiences and adds incredible marketing value to shopping and lifestyle center environments.

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