Shopping Center Business

MAY 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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DEVELOPMENT 236 • SHOPPING CENTER BUSINESS • May 2018 several comfortable, sustainable wooden benches, fire pits, umbrella covered pati- os, foosball and Ping-Pong tables and an abundance of outdoor gathering spaces that serve as mini-destinations all with oceanfront views from which visitors can relax, take in a sunset or simply enjoy con- versations with friends and family. It's no mistake that 40 percent of Pacific City is dedicated to its landscaping. This plays an essential role in creating that overall sense of place consumers are demanding. The Point in El Segundo, California, is another dynamic example. Created with an open space, park-like environment in mind, there are distinctive surfboard and skateboard directional signage, unique outdoor spaces, foosball, a Buddha gar- den, fire pits, fountains and children's play area complete with a lifeguard tow- er and colorful pottery. The design also features 40,000 square feet of program- mable open lawn area for concerts in the park, fitness classes, movies and other community events. These types of public spaces provide consumers with endless opportunities to connect and build lasting memories with friends and family, which is instrumental in increasing a shopper's length of stay and establishing that emo- tional connection that encourages repeat visits. The programmable space also serves as an additional revenue stream for the center's owners. By taking this integrated approach and focusing on the place makers, both of these centers are the top retail centers in their respective markets, and attract thousands of people each day, many of whom are repeat visitors. By including a variety of destinations-within-a-desti- nation, these centers provide customers with the opportunity of discovery. Peo- Pacific City adds to the lifestyle of Huntington Beach, California. The center's developers paid particular attention to how residents in the area lived and what they spent their free time doing, then built a brand around that. Courtesy of Eric Figge Photos. 970 E. WASHINGTON STREET (STATE ROAD 32) | WINCHESTER, IN 4,400 SF FOR LEASE TERRY MCCOLLOM (708) 383-6450 WRMCCOLLOM@MCCOLLOMREALTY.COM FOR SALE: 55,000 S.F. STORE ON 11.55 ACRES 2650-2656 W 95TH STREET | EVERGREEN PARK, IL

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