Shopping Center Business

MAY 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

Issue link: https://shoppingcenterbusiness.epubxp.com/i/975846

Contents of this Issue

Navigation

Page 72 of 270

CENTER REVIEW 68 • SHOPPING CENTER BUSINESS • May 2018 C ambridgeSide Galleria, located across the Charles River Dam from downtown Boston in East Cambridge, Massachusetts, has long been a retail mainstay for its community. The 1.2 million-square-foot center features specialty retail and restaurants, alongside a Hotel Marlowe by Kimpton and Canal Park, an adjacent office development sur- rounding the Lechmere Canal. To keep up with the evolving needs of shoppers today, New England Develop- ment launched a $30 million renovation and rebranding of the development last year. The property — now known as Cam- bridgeSide — underwent a comprehensive makeover designed to enhance shopper experience and incorporate the energy of the surrounding community. "We've finished the interior process, and now we're heading into our exterior project, which is very exciting," says Jenni- fer Rotigliano, vice president of property marketing at New England Development. "We launched our campaign with a new logo and branding. Everything is very bold, modern and energized to reflect the area." "When we embarked on this renova- tion, the mall hadn't been touched really in the 25 years of its existence," continues Manny Steiner, vice president of leasing at New England Development. "The idea was that, here is this hugely powerful neighborhood surrounded by world class institutions and corporations — you have MIT, Harvard, world class labs doing re- search, and we're really surrounded by the who's who of biotech. The neighborhood is on the cutting edge. We looked at our mall, and thought, 'how can this mall be an expression of what's happening in the immediate area?'" The renovation brought new life into the mall with the integration of clean, modern lines and bold colors. The in- teriors now include a more transparent railing for cleaner, more open sight lines; seamless glass throughout the property; updated lighting, including LED lighting throughout the center and garage; updat- ed flooring; modified entrances; improve- ments to the heating and air conditioning systems; and the installation of new esca- lators throughout. "People who have known this mall for a long time were really blown away by what we did," says Steiner. "The old mall had a lot of brass and darker surfaces, like granite floors, which were beautiful, but just not contemporary anymore. The mall also had a lot of magenta, turquoise and gold accents — colors that were more popular in the late '80s and '90s. We really did away with that. We wanted to bring the waters from the canal into the design CambridgeSide Reflects Community CambridgeSide Galleria, a 1.2 million-square-foot mixed-use development located minutes from downtown Boston, is seeing new life following a $30 million renovation and rebranding. Katie Sloan The renovated and rebranded CambridgeSide features clean, modern lines. The interiors now include a more transparent railing; seamless glass throughout the property; and updated lighting and flooring. Gustav Hoiland

Articles in this issue

Archives of this issue

view archives of Shopping Center Business - MAY 2018