Shopping Center Business

JUN 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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RETAIL REVIEW 28 • SHOPPING CENTER BUSINESS • June 2018 T oday's shopping center owners are looking to offer experiences to their customers — and they are looking for tenants that offer experiences that bring those customers back frequent- ly. Boutique fitness concepts — with their devoted followers that often work out multiple times per week — are a great ad- dition to a center. Founded in 2017, boutique fitness brand Xponential Fitness offers a curat- ed selection of high-quality concepts that are attractive to all ages. These brands include Club Pilates, touted by the com- pany as the nation's largest and fastest growing Pilates franchise; CycleBar, an indoor cycling franchise; StretchLab, an assisted stretching concept offering one- one-one personalized stretching services; Row House, an indoor rowing concept; and AKT, a dynamic dance concept, deep- ly rooted in community and movement. "The company is sitting at about 1,300 franchise agreements sold, with 500 stores open in the U.S., so we have anoth- er 800 locations to open over the next 24 months that we're actively seeking leases for," says Anthony Geisler, CEO of Xponen- tial Fitness. The company is seeking locations predominantly in grocery-anchored centers. "We're looking for spac- es with high traf- fic and shoppers with disposable income, which you often find in grocery-anchored retail centers," says Geisler. "The better the anchor and co-tenants, the better we feel about a location." Exponential Growth Boutique fitness brand Xponential Fitness eyes national and international expansion. Katie Sloan StretchLab is an assisted stretching concept offering one-on-one personalized stretching services under the Xponential Fitness umbrella. "We have people constantly coming back to the center to attend workout classes, which is great for our co-tenants. Shoppers can come to the center, get a workout in and do their shopping all in one place." -Anthony Geisler

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