Shopping Center Business

JUN 2018

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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FROM THE PUBLISHERS Volume 23, Issue 2 June 2018 www.shoppingcenterbusiness.com FRANCE MEDIA, INC. Jerrold France Chairman/CEO Publisher Scott France President Michael Jacobs Chief Financial Officer Jaime Lackey Vice President/ Marketing & Digital Strategy Randall Shearin Senior Vice President/ Editorial & Operations EDITORIAL Randall Shearin Editor-in-Chief Katie Sloan Associate Editor Camren Skelton Associate Editor Lynn Peisner Staff Writer Nick Topolski Graphic Designer ADVERTISING SALES Scott France Co-Publisher Craig McIntosh Media Advisor Ryan Nixon Media Advisor Robin Reimold Media Advisor Barbara Sherer Media Advisor/ Classified Ad Sales INTERFACE CONFERENCE GROUP Richard Kelley Senior Vice President Mike Jax Conference Producer Alicia Turlington Conference Manager Heather James-Wyrick Conference Coordinator India Wright Conference & Marketing Coordinator ADMINISTRATION Teresa Hennington Office Administrator Jim Clark Advertising Traffic Vally Smith Circulation Assistant For subscriber services, including change of address, please call or write to: SHOPPING CENTER BUSINESS Customer Service Department P.O. Box 47065 Plymouth, MN 55447-0065 telephone 1-800-869-6882 E-mail: scb@kmpsgroup.com or visit our subscriber services portal at: www.shoppingcenterbusiness.com SHOPPING CENTER BUSINESS (ISSN 1088-3339) is published monthly by France Publications, Inc., d/b/a France Media, Inc. © 2018 France Publications, Inc. Editorial and advertising offices are located at Two Securities Centre, 3500 Piedmont Road, Suite 415, Atlanta, GA 30305. Telephone (404) 832-8262. Facsimile (404) 832-8260. E-mail: scb @ francemediainc.com. Periodicals Postage paid at Atlanta, GA, and at additional mailing offices. POSTMASTER: Send address changes to SHOPPING CENTER BUSINESS, P.O. Box 47065, Plymouth, MN 55447-0065. Shopping Center Business is a registered trademark of France Publications, Inc. Subscription rates: USA 1 year, $79; 2 years $126; outside USA, 1 year $99 ($129 air mail delivery); 2 years $166 ($226 air mail delivery). Single copies are $10.00. The opinions and statements made by authors, contributors and advertisers to Shopping Center Business are not necessarily those of the editors and publishers. © 2018 France Media, Inc. To photocopy items from Shopping Center Business in quantities of 100 or less, authorization must be obtained from and a fee paid to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, telephone (978) 750-8400. For quantities of more than 100, please contact Barbara Sherer, manager of special advertising, at (404) 832-8262. 2 • SHOPPING CENTER BUSINESS • June 2018 E conomic development has become an important part of the retail real estate industry over the past 20 years. While economic development corpora- tions (EDCs) and authorities (EDAs) used to primarily focus on the development of business and industry to create jobs for their communities, many realized that they also needed amenities for residents if they were going to provide truly well rounded communities where people want to live. The balance of generating jobs and creat- ing a great place to live is the true challenge of economic development. We began to see a true shift toward eco- nomic development agencies focusing on retail, restaurants and entertainment in the late 1990s, especially in the West. With smaller suburbs growing their employment bases, many began to look to the retail in- dustry — and shopping center developers — to build amenity-laden properties for their residents. Municipalities often had programs that abated taxes and provided other incentives to spur new development and attract retailers and restaurants. The reward for the community, of course, is watching the area grow and be success- ful so that economic development itself becomes a background activity — the area becomes the place where every business wants to be. This month, we take a look at what a number of communities of different sizes are doing to foster retail growth in their communities, as well as why they deem retail, restaurants and entertainment a necessary part of their communities. We also feature advertorials from a number of EDCs to show you which communities are actively seeking new development and expansion. Our special section begins on page 34. Shipping containers have become a pop- ular and innovative way to add retail to flex- ible environments. As we have covered this trend, we've heard that shipping container retail isn't as easy as it may seem. There are a number of considerations and precau- tions one has to take when developing with shipping containers, but the "cool" factor at a time when differentiation in retail is key can reap rewards with traffic. In our home- town of Atlanta, we've seen shipping con- tainers turned into bars, coffee shops and restaurants, and a shipping container retail village is planned next to one of our mass transit stations. We asked Dustin Watson of Baltimore-based InPlace Design, who has experience designing retail and restau- rant venues from shipping containers, to dispel some of the myths regarding using containers for construction. His article is on page 50. We are pleased to announce the 9th an- nual InterFace Net Lease conference, to be held October 3 at the New York City Bar Association in Midtown Manhattan. This conference has become a powerhouse in the industry, and the cocktail party the night before has been a who's who of the net lease industry for many years. For more information, please see the ad on page 51 or visit www.interfaceconferencegroup. com/nl2018. SCB ® Community Building Scott France Jerrold France In case you missed it, France Media launched Ancillary Retail last month for those involved or interested in the temporary, pop-up or seasonal leasing busi- ness. Please see page 53 for more information, or visit www. ancillaryretail.com. ANCILLARY RETAIL SPECIALTY RETAIL • POP-UP • ENTREPRENEURSHIP • SPONSORSHIP • MARKETING TM May 2018 FROM PUSH CARTS TO POP-UPS The Evolution of Specialty Retail HOW MALLS CAN ATTRACT MORE POP-UPS UNIQUE RETAIL CONCEPTS MANAGEMENT PROFILE: FEDERAL REALTY UNDERSTANDING GOOD STORE DESIGN

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