Shopping Center Business

MAY 2017

Shopping Center Business is the leading monthly business magazine for the retail real estate industry.

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FOOD & BEVERAGE 278 • SHOPPING CENTER BUSINESS • May 2017 who are familiar with creating experien- tial, out-of-the-box venues is essential to creating a dynamic retail center. As con- tractors, we have worked with a number of F&B venues to enhance their multi-sen- sory experience, and bring value through construction. Looking at the big picture of a project to create a holistic approach that goes beyond a hammer and nails, di- aling in to ensure even the sheen, paint and pigment of the project is correct and compliments the client's overall vision. One such property includes Carbone, an Italian-American restaurant located in Las Vegas. Carbone's design pays hom- age to the New York, Italian-American restaurants of the 1950s, which was an era of glamour, entertainment and ser- vice. A play on the idea of a restaurant as a theatre, Carbone's focus is on creating a multi-sensory experience. The waiters — known as "captains" — don burgundy tuxedos, mirroring the fashion during the late 1950s, and provide tableside meal preparations and entertainment for guests. All elements of the Carbone expe- rience have been carefully curated — every- thing from the furnishings, to the dishes, to the era-specific music brings Carbone's unique atmosphere to life, transporting guests to a different era. The restaurant was "glitzed-up" for Las Vegas and in- cludes three separate rooms, all crafted to embrace their own personality. Pops of red within the opera-style booths and chairs are complimented by gold booth seating and a one-of-a-kind, vintage Veni- ni chandelier which was imported from a car dealership in Italy and installed in the center of the main dining area. Within the blue-themed room, subway tile floor- ing reinforces the "New York" theme, and gold leaf-accented mahogany wood lines the room. A third dining area was creat- ed with black and white patterned walls, balanced by sleek black chairs, chande- liers throughout and gold curtains which can be closed to create a private dining experience. Through the period décor, paired with the tableside meal prepara- tions, guests find themselves immersed in a complete dining experience that is unlike anything else. With millennials driving the "experi- ence economy," retail centers need to be strategic in their tenant mix and overall design strategy in order to capture the at- tention of the largest share of consumers. Feeding off F&B and retail's symbiotic relationship helps drive additional foot traffic to the property. Incorporating a range of F&B types, including everything from fast-food to fine dining, regional and national chains to "mom and pop" eater- ies and chef-driven restaurants help retail centers cater to various demographics. Additionally, by appropriately distribut- ing these eateries throughout the proper- ty is essential to activating retail centers. But most importantly, to cater to the ex- perience-driven individuals, retail centers must integrate a multi-sensory experience throughout the property to leave guests coming back for more. By incorporating these concepts into the mix, destination retail can continue to thrive. SCB Real Estate Brokerage Property Management Asset Repositioning Retailer Advisory Services We will be attending the ICSC Recon May 21-24, 2017 Las Vegas, NV - Contact us to schedule a meeting 908.604.6900 or "Relationships Built On Results Since 1986" Representing these fine companies:

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