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VINTAGE August 2016 • SHOPPING CENTER BUSINESS • 83 munity. The company also plans com- munity events at the center. SouthBay Pavilion, for example, hosts a number of charitable events that bring the commu- nity to the center. At every point of con- tact, Vintage is collecting physical and email addresses to keep in touch with its customers. The company has won sever- al ICSC MAXI Awards for its marketing efforts, especially for its efforts on pro- grams with children in the community. It also won the ICSC Foundation's Western Region Award and Overall U.S. Com- munity Support Award for its KidzShop program. KidzShop helps children from low income families purchase school sup- plies by pairing them with a community volunteer and giving them $100 to spend on new apparel. Local businesses donate backpacks, school supplies and hygiene products for beneficiaries. "We want to constantly be in contact with the communities we serve," says De- sco. "We view our awards as recognition for being involved in the communities' needs beyond retail, whether they are literacy campaigns, fundraising or help- ing low income families purchase school supplies." Changes at the centers that Vintage acquires are not easy or necessarily inex- pensive. At SouthBay Pavilion, Vintage is relocating six retailers to accommodate the large space needed to create the F21 RED store. Vintage has also redeveloped two gro- cery-anchored shopping centers in Cali- fornia. In Laguna Hills, Vintage acquired The Village at Nellie Gale Ranch and created an anchor space and renovated the center. In the Sacramento suburb of Rancho Cordova, the company acquired a 90,000-square-foot distressed shopping center called Bradville Square in 2012 where the anchor grocer had closed. Vin- tage has now leased the space to a strong national grocer and has plans to redevel- op the center around the new anchor's design. With another tranche of CMBS loans coming due over the next few years, Vintage is again looking for distressed regional centers that may be coming to the market. "We're very selective about the markets that we enter, which is why we have not acquired much since 2014," says Hocker. "We do a grueling due diligence, but it is mostly on the market itself once we de- cide we are going to acquire the center. We will focus on any strong or growing primary or secondary market, particularly if a property is the only mall in the area." Carla Sands credits her late husband for the company's continued success, in part, because he chose the right people to carry it forward. "Fred hand-picked this team over time," she says. "Everyone here is the best in their field. They all come from the different ma- jor players in the regional mall industry, which gives us a great way to take the best practices learned over many years. Our team works together very well. I'm proud that Fred's legacy is continuing through the work done by the Vintage team. The company is in very good hands." SCB LEASE OR PURCHASE BUILDING PADS OR BUILT-TO-SUIT Winter Park, Fla. Urban Mixed-Use Village F or leasing and sales inf ormation, please c ontact D an Bello w s at 40 7 . 6 44. 315 1, www .s y dg an. c om or W1454@aol. c om This 73-acre development is located in Central Florida off Interstate 4 at Lee Road and Hwy. 17-92 in Winter Park. Ravaudage will offer office, multifamily, townhomes, senior housing, medical services, recreation, and entertainment, including some of the market's most influential retail and restaurants, such as Miller's Ale House, TR Fire Grill and Zona Fresca. Additional plans for this location will include a performing arts center, public parks and a phase III commuter rail village. With a traffic count of more than 138,000 daily trips, it makes for a highly visible location.