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VIRTUAL LEASING 146 • SHOPPING CENTER BUSINESS • December 2016 "The great thing about presenting to internal teams, communities or planning commissions is that we bring our TVs, and we are fully transparent about the ar- chitecture," Massa says. "What tends to happen is you ask questions you've never asked before. You ask questions up front and you scrub the thing to the nth degree so that you're going to know exactly what you're building when it's time to build." Often, the ability to so easily shape and change a design on the front end can bring surprising results. While the tenden- cy might be to add more details simply because you can, occasionally it becomes apparent that a project would have more style and function if it were less clut- tered, Massa says. "Sometimes, you end up de-layering. Traditionally, you'd keep drawing and drawing and drawing, and at the end of the day you'd say, it's got to work because of all the drawings I have. It's amazing when we experiment and on occasion see that it actually looks really good with simplistic materials. You're re- ally able to do justice for your client." While this type of technology is not brand new, the use of it for develop- ments like Montgomery Promenade is up-and-coming. MMA doesn't outsource the moviemaking; because all services are in-house, plans can be updated at any time and as often as they need to be. The technology generates consistent imagery for the website, fact sheet and brochure creating a synchronicity. Everyone on the development and leasing teams have ac- cess to the tools. "The biggest challenge for leasing has been the confidence that we're actually going forward with the project," Muly says. "We've run into that with the town- ship as well. But now that it's so visual with a fly-through video, a leasing bro- chure, project/leasing website, the fact sheet, all these pieces, it's starting to con- vince people, and now we're seeing larger names show up that we can lease around. But the video has been extremely effec- tive. We just recently put a new leasing sign on the site and it's already encour- aged many calls because people in the community are saying, wow, something's really happening here. And that's making a huge impact." SCB The Madison and MMA teams say Montgomery Promenade is being designed to be "a place of all seasons." Seeking Build to Suit Developers Nationwide Building from Experience... One Block At A Time! Recession resistant business with a growing market. The Learning Experience ® is expanding rapidly throughout the United States with over one hundred and sixty sites operating or currently under development encompassing fourteen states. The Learning Experience ® has over a quarter century of experience operating premier child care centers and preschools opening it's fi rst center in 1979. The Learning Experience ® opens a new center every 15 days. Academy of Early Education Submission Requirements: Building Type: Free Standing Out Parcel 1 to 1.5 acres +/- Size: 10,000 Square Feet +/ Adjacent Outdoor Play Area: 5,000 Square Feet +/- Demographics: $75,000+ Average Household Income Children under age 6: 5,000+ within a 5 mile radius Population: 75,000+ within a 5 mile radius Lease Terms: 15 Years plus minimum two 5-year options Other: Visibility, Ease of Access, Build-To-Suit (888) 865-7775 | www.TheLearningExperience.com